Senior Brand Manager, Creative Platforms

Requisition Number: 161667

Position Title: Senior Brand Manager

External Description:

Senior Brand Manager, Creative Platforms

Electronic Arts (EA) is looking for a dynamic, highly motivated Senior Brand Manager to help grow a new IP and experience that intersects creativity, self-expression and gameplay to players around the globe.

 

As a member of the Global Brand Management team, this role will be based in Redwood Shores, CA and report to the Senior Brand Director as a part of the growing Creative Platforms portfolio. The ideal candidate has experience in product marketing, digital marketing and brand strategy. They must excel at marrying science and creativity, influencing cross-functional teams and navigating ambiguity.

A self-described tastemaker, this candidate will have experience in entertainment, media and/or lifestyle centric consumer products. The role will envelope the emergent voice of our player and help guide foundational brand and insight work that drives product development, commercial strategy, go to market and ongoing growth initiatives. 

Key Responsibilities
Drive the development and execution of brand strategy and brand foundational work anchored in our player needs

• Shape the definition of our player target and their associated needs, motivations, and insights that assist brand growth and product development while informing future marketing strategies
• Help understand and create the future landscape for players

In partnership with the Game Development Team:

• Work closely with the research and analytics team to mine important insights to inform clear action across product development and business decisions
• Turn that work into compelling and inspiring growth plans including positioning, multi year product roadmap, USP briefs
• Build and enable new brand partnerships and collaboration increasing the cultural relevance of the brand within and outside the category.
• Identify authentic lifestyle, culture and creative trends
• Work across studio and marcomm to ensure the brand tone, personality and position is consistent between in-game and out of game touchpoints.
• Guide the development of Live Service business and content plan.
• Collaborate with studio to develop product roadmap and strategic plans around user acquisition, engagement and retention
• Conducting ongoing competitive marketing analysis to ensure player and market trends are informing key brand strategies
• Identify long-term opportunities, risks and actions
• Lead and inspire a small team of industry experts to do signature work.
• Managing relationships with internal stakeholders across studios, publishing and other cross-functional teams.
• Present robust business cases to senior audiences with conviction and passion.

Skills / Competencies

• Deep experience in brand management, brand strategy, service marketing
• Solid critical thinking skills across brand building, business and analytics
• Project management and coordination across functional groups and external partners
• Strong understanding of consumer live service or live business units
• Strong understanding of digital landscape across social, streaming, gaming and entertainment
• Experience building marketing strategies and executing tactical plans
• Experience taking a product or service from consumer insight, to ideation, to market
• Embraces working in a dynamic, flexible, ever changing environment
  
  

Qualifications

• BA/BS degree
• 5-10 years working in brand management, global marketing, live service or interactive product roles
• Experience in consumer digital ecosystem management
• Experience working in a matrixed, cross functional organization
• Excellent Microsoft Office skills and advanced proficiency in PowerPoint
• Passion for creative, lifestyle or game brands a must

 

City:

State:

Community / Marketing Title: Senior Brand Manager, Creative Platforms

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 100

Can this position be remote?:

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.