Audience Development Program Manager

Requisition Number: 160437

Position Title: Sr. Business Development Associate

External Description:

The Competitive Gaming Division (CGD) is built around creating engaging competitive programs that aim to make stars of all our players. The Commercialization Team is a team within the CGD tasked with growing viewership of our events and determining the right approaches to commercializing our programs.

 

We're looking for an Audience Development Program Manager, reporting to the Director of Growth and Commercialization, to help grow awareness, interest, and audiences of EA's competitive gaming programs and players. You will support the management and growth of EA's content distribution, lead new viewership growth projects, and become an indispensable resource on information around our audience.

 

Responsibilities

• Manage workflow of and grow relationships with content distribution partners to improve viewership of EA's content on partner platforms.
• Implement agreements with new content distribution partners.
• Conduct due diligence research around potential content partners; prospect for new partners.
• Develop new programs aimed at building viewership of CGD events.
• Assess impact of content partnerships and tactics lead by Commercialization Team.
• Support market research efforts to help CGD better understand its audience and viewership trends; summarize analyses into takeaways and recommendations.
• Be resource for audience-related information to CGD teams and internal EA partners such as CGD franchise teams, broadcast, operations, marketing, analytics, and consumer insights.
• Under guidance of the Director of Growth and Commercialization, support sponsorship business.
• Occasional travel to other EA offices or events.

Key Requirements

• 4+ years experience in Marketing, Communications, Public Relations, or Strategy roles in related industries such as Gaming, Sports, or Entertainment
• 4+ years experience building audiences around media platforms
• 2+ years of esports and video game industry experience
• Proficiency in presentation design and delivery
• A passion for esports, competitive gaming, and EA titles
• Track-record of collaboration in a matrix environment across diverse departments
• Bachelor’s degree or equivalent combination of education and experience
• International experience not required but a plus
• Sponsorship experience not required but a plus

 

City:

State:

Community / Marketing Title: Audience Development Program Manager

Company Profile:

Electronic Arts Inc. este o companie de divertisment interactiv, lider la nivel mondial. EA oferă jocuri, conținut și servicii online pentru console conectate la Internet, calculatoare personale, telefoane mobile și tablete.

EEOText: EA este un angajator care oferă oportunități egale. Toate deciziile de angajare sunt luate fără a ține seama de rasă, culoare, origine națională, descendență, sex, identitate sau exprimare de gen, orientare sexuală, vârstă, informații genetice, religie, dizabilități, stare medicală, sarcină, stare civilă, statut familial, statut de veteran sau orice altă caracteristică protejată de lege. De asemenea, acceptăm și candidaturi calificate din partea persoanelor cu cazier, în conformitate cu legislația aplicabilă. De asemenea, EA oferă locuri de muncă pentru persoanele cu handicap calificate, conform legislației aplicabile.

Days Open: 206

Can this position be remote?:

EEO Employer Verbiage:

EA este un angajator care oferă oportunități egale. Toate deciziile de angajare sunt luate fără a ține seama de rasă, culoare, origine națională, descendență, sex, identitate sau exprimare de gen, orientare sexuală, vârstă, informații genetice, religie, dizabilități, stare medicală, sarcină, stare civilă, statut familial sau statut de veteran. De asemenea, EA oferă locuri de muncă pentru persoanele cu handicap calificate, conform legislației aplicabile.