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Audience Development Program Manager

位置: Redwood City, CA, USA

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このポジションはもう募集していません。

Requisition Number: 160437

Position Title: Sr. Business Development Associate

External Description:

The Competitive Gaming Division (CGD) is built around creating engaging competitive programs that aim to make stars of all our players. The Commercialization Team is a team within the CGD tasked with growing viewership of our events and determining the right approaches to commercializing our programs.

 

We're looking for an Audience Development Program Manager, reporting to the Director of Growth and Commercialization, to help grow awareness, interest, and audiences of EA's competitive gaming programs and players. You will support the management and growth of EA's content distribution, lead new viewership growth projects, and become an indispensable resource on information around our audience.

 

Responsibilities

  • Manage workflow of and grow relationships with content distribution partners to improve viewership of EA's content on partner platforms.
  • Implement agreements with new content distribution partners.
  • Conduct due diligence research around potential content partners; prospect for new partners.
  • Develop new programs aimed at building viewership of CGD events.
  • Assess impact of content partnerships and tactics lead by Commercialization Team.
  • Support market research efforts to help CGD better understand its audience and viewership trends; summarize analyses into takeaways and recommendations.
  • Be resource for audience-related information to CGD teams and internal EA partners such as CGD franchise teams, broadcast, operations, marketing, analytics, and consumer insights.
  • Under guidance of the Director of Growth and Commercialization, support sponsorship business.
  • Occasional travel to other EA offices or events.

Key Requirements

  • 4+ years experience in Marketing, Communications, Public Relations, or Strategy roles in related industries such as Gaming, Sports, or Entertainment
  • 4+ years experience building audiences around media platforms
  • 2+ years of esports and video game industry experience
  • Proficiency in presentation design and delivery
  • A passion for esports, competitive gaming, and EA titles
  • Track-record of collaboration in a matrix environment across diverse departments
  • Bachelor’s degree or equivalent combination of education and experience
  • International experience not required but a plus
  • Sponsorship experience not required but a plus

 

City:

State:

Community / Marketing Title: Audience Development Program Manager

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

Days Open: 206

Can this position be remote?:

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

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