Audience Development Program Manager

Requisition Number: 160437

Position Title: Sr. Business Development Associate

External Description:

The Competitive Gaming Division (CGD) is built around creating engaging competitive programs that aim to make stars of all our players. The Commercialization Team is a team within the CGD tasked with growing viewership of our events and determining the right approaches to commercializing our programs.

 

We're looking for an Audience Development Program Manager, reporting to the Director of Growth and Commercialization, to help grow awareness, interest, and audiences of EA's competitive gaming programs and players. You will support the management and growth of EA's content distribution, lead new viewership growth projects, and become an indispensable resource on information around our audience.

 

Responsibilities

• Manage workflow of and grow relationships with content distribution partners to improve viewership of EA's content on partner platforms.
• Implement agreements with new content distribution partners.
• Conduct due diligence research around potential content partners; prospect for new partners.
• Develop new programs aimed at building viewership of CGD events.
• Assess impact of content partnerships and tactics lead by Commercialization Team.
• Support market research efforts to help CGD better understand its audience and viewership trends; summarize analyses into takeaways and recommendations.
• Be resource for audience-related information to CGD teams and internal EA partners such as CGD franchise teams, broadcast, operations, marketing, analytics, and consumer insights.
• Under guidance of the Director of Growth and Commercialization, support sponsorship business.
• Occasional travel to other EA offices or events.

Key Requirements

• 4+ years experience in Marketing, Communications, Public Relations, or Strategy roles in related industries such as Gaming, Sports, or Entertainment
• 4+ years experience building audiences around media platforms
• 2+ years of esports and video game industry experience
• Proficiency in presentation design and delivery
• A passion for esports, competitive gaming, and EA titles
• Track-record of collaboration in a matrix environment across diverse departments
• Bachelor’s degree or equivalent combination of education and experience
• International experience not required but a plus
• Sponsorship experience not required but a plus

 

City:

State:

Community / Marketing Title: Audience Development Program Manager

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律，考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 206

Can this position be remote?:

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。