Senior Writer, Marcom Strategy

Requisition Number: 157494

Position Title: Sr Writer

External Description:

Senior Writer, Marcom Strategy

Department:      Marketing

Location:            Redwood City, Los Angeles, CA

 

Senior Writer, Marcom Strategy

EA is looking for a Senior Writer to work across our portfolio of exciting games. You will be naturally curious, help develop best-in-class marketing campaigns, and craft content and messaging ranging from brand and voice guides, to creative short-form, to detailed long-form (and everything in-between). You will work closely alongside Creative Directors, the Copy Chief, designers, strategists, and others from cross-functional teams.

 

The Team

EA’s Marcom Strategy is the team responsible for defining the strategies and messaging that underpin our marketing campaigns. This global group of strategists, creative directors, and copy writers define the steel threads that guide the campaign from inception to execution, including the strategic narrative, brand identity, creative platform, and creative direction. We are equally analytical and creative, and relentlessly chase the next insight that will help us innovate.

 

Key Responsibilities

 

• Craft copy for a wide variety of channels using the appropriate voice for a particular game and customer
• Develop and craft voice, tone, messaging, and style guides
• Collaborate closely with team leads and others developing creative marketing strategies
• Lead thinking from a copy-first point of view
• Work closely with Creative Director and Copy Chief on style and writing development
• Proofread all copy before submitting to manager, other departments, and before public release
• Copyedit and proofread all materials submitted by outside partners as needed
• Copyedit marketing plans, proposals, and other materials as needed
• Utilize available data to learn and iterate
• Travel to various game studios worldwide

 

Requirements

 

• 5+ years experience in crafting copy, editing, and proofreading
• Demonstrated video game understanding and a keen interest in the world of video games
• Passion about your craft and eagerness to make an impact utilizing copy
• Ability to take a creative leadership position when needed
• The ability to self-manage while receiving feedback from multiple departments
• A deep understanding of integrated campaigns and strategic direction in marketing
• Solid communication skills – must be able to communicate ideas solo and within a team setting
• Must be comfortable making changes to work based on manager and client feedback
• Skilled in Microsoft Office (Word, PowerPoint, etc.)
• The ability to deliver high-level copy of varying lengths in a rapid manner
• Familiarity with consumer testing and incorporating analytics into work is a big plus
• The ability to work hard and have fun all at once

 

EA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.

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Community / Marketing Title: Senior Writer, Marcom Strategy

Company Profile:

Electronic Arts Inc. es una empresa de software de entretenimiento interactivo líder a nivel mundial. EA distribuye juegos, contenido y servicios en línea para consolas, ordenadores personales, teléfonos móviles y tabletas conectados a Internet.

EEOText: EA ofrece igualdad de oportunidades. Nuestras decisiones de empleo se hacen independientemente de raza, color, nacionalidad, ascendencia, sexo, género, identidad o expresión de género, orientación sexual, edad, información genética, religión, discapacidad, condición médica, embarazo o estado civil, familiar o de veterano, o de cualquier otra característica protegida por ley. También consideramos candidatos cualificados con antecedentes penales, de acuerdo a la ley aplicable. EA también lleva a cabo ajustes de espacios de trabajo para individuos cualificados con discapacidades, de acuerdo con la ley aplicable.

Days Open: 62

Can this position be remote?:

EEO Employer Verbiage:

EA ofrece igualdad de oportunidades. Nuestras decisiones de empleo se hacen independientemente de raza, color, nacionalidad, ascendencia, sexo, género, identidad o expresión de género, orientación sexual, edad, información genética, religión, discapacidad, condición médica, embarazo o estado civil, familiar o de veterano. EA también lleva a cabo ajustes de espacios de trabajo para individuos cualificados con discapacidades, de acuerdo con la ley aplicable.