Sr. Director, Global Brand Management

Requisition Number: 157493

Position Title: Senior Director, Global Brand Management

External Description:

Are you fluent in trends, lifestyle and youth-culture/sub-culture with an unruly penchant for building brands?  Does the challenge of combining fresh insights, bold ideas, powerful strategy and emerging tech excite you? 

Electronic Arts (EA) is looking for a Sr. Director to lead and grow a portfolio of new IP and cross-platform experiences that intersect creativity, self-expression and gameplay to players around the globe.   As a member of the Global Brand Management team, you’ll report to the Vice President, but also partner deeply as a core member of the studio leadership team.

A self-described tastemaker/trendsetter, you will have demonstratrable experiences that capture your role as a brand steward in bringing all new consumer brands and/or experiences to market particularly in the categories of entertainment, social media, lifestyle driven-consumer products, or technology targeted towards Gen Z or Gen Alpha.  The role will represent the emergent voice of the player and drive foundational brand and insight work to guide product development, commercial strategy, go to market and ongoing growth initiatives.   

Key Responsibilities

• Lead the brand strategy for an all-new portfolio of properties at EA, partnering with key stakeholders including Studios, Marketing and Publishing to outline a multi-year strategy that drives a player experience
• Define long-term brand & franchise vision and creative direction to drive deep brand awareness and affinity, acquisition, engagement and long term franchise retention
• Distil large volumes of consumer research, industry and market trends into tangible and actionable insight that the studio team can use to optimize the player experience and inform strategies for brand performance and activation
• Deliver the strategic business case that inspires EA to rally behind the franchise and deliver fiscal and revenue objectives in full
• Partner with studios leadership on the brand roadmaps to support a multi-year, live service business
• Envision and articulate high-performance marketing and creative strategies along with KPIs, aligning with publishing, analytics and marcom teams to deliver fully integrated campaigns
• Lead global cross functional teams fluently across creative development, campaign management, analytics/insights, publishing, finance and market planning
• Lead and direct franchise launch and expansion efforts through seamless partnerships with EA colleagues, licensors, partners and agencies; ensuring continuity and cohesion across all player touchpoints
• Create an environment that is free from failure to test new ways to reach, engage, and surround players and fans

 

 

 

 

 

 

 #LI-AH2

 

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Community / Marketing Title: Sr. Director, Global Brand Management

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

Days Open: 223

Can this position be remote?:

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。