North America Marcom Activation Manager, Games, Network & Family Portfolio

Requisition Number: 157346

Position Title: Senior Marketing Specialist I

External Description:

North America Marcom Activation Manager, Games, Network & Family Portfolio

 

The North America Marcom Activation Manager represents Marcom Activation locally.  S/he is responsible for the development, execution and measurement of locally nuanced integrated omni-channel marketing activations for all EA Games, Network and Family portfolio franchises in North America (US and Canada) with a focus on building player relationships and delivering on commercial goals worldwide.

 

Responsibilities

• North America marketing expert: Surfaces strong country insights to the Marcom Activation Lead and Director in line with planning timelines to inform Marcom Strategy for all EA Games, Network and Family portfolio franchises.
• Seamless Player Journeys: Develops and executes locally nuanced omni-channel country marketing activations that deliver on the strategy brief

Ensures cohesion across all owned and partner North American channels; tracks beat readiness and works with Marcom Activation Manager Lead or Marcom Activation Director to remove barriers to timely, coherent execution  

• Connects marketing activation with product and business deliverables: Tracks and interprets North American campaign performance data delivered by GAI and translates into actions
• Agency management: Manages agency (influencer, comms, creative) and contractor resources (where applicable)
• Communication specialist: Attends & supports local events. Engages with local press and media outlets. In-territory contact for Publishing & external partners including first parties.
• Activation hygiene:
  • Budget tracking: North America non-media budget tracking and EPO raising, receipting for the approved NA campaign execution
  • Drives process to ensure legal approval on bespoke NA activations
  • Localised Content QA: reviews and approves localised assets (metadata, product glossary, packaging, media assets – video banners, sponsorship; PR materials via agency; localised web pages and others as required)

 

Deliverables

• Omni-Channel Activation Plan: Cultural considerations for Marcom Strategy and locally nuanced omni-channel marketing activations for North America
• North America Budget Plan: Deployment of $s by channel in market, optimised ongoing
• Beat readiness Scorecard: Risk and opp assessment on flawless execution of key beats

 

Core Competencies

• Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome.  Stay engaged even when not in full agreement.
• Adaptability: Embrace change and help others adjust. Modify approach according to context; Actively seek to become comfortable in new environment or role.
• Dependability: Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
• Results Focus & Initiative: Focuses on results and desired outcomes and how best to achieve them. Gets the job done.
• Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.

 

Requirements

• Ability to drive and execute marketing excellence to optimize product performance in a given region
• Commercial / Business acumen & understanding – global and local
• Excels at establishing and fostering strong internal and external relationships; consistently delivers exceptional work that instils a high degree of confidence with partners
• Strong understanding of all areas of marketing to manage integrated omni-channel consumer-facing campaigns, nuanced for North America.
• Ability to execute effectively across a variety of brands and products
• Adept at managing up and in partnership with a complex matrix of partners across regions.
• Ability to take direction, be solution driven and manage priorities with self-sufficiency with a remote team and manager
  
  #LI-AH2

 

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Community / Marketing Title: North America Marcom Activation Manager, Games, Network & Family Portfolio

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 105

Can this position be remote?:

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.