North America Marcom Activation Manager, Games, Network & Family Portfolio
Location: Redwood City, CA, USA
Notice
Requisition Number: 157346
Position Title: Senior Marketing Specialist I
External Description:
North America Marcom Activation Manager, Games, Network & Family Portfolio
The North America Marcom Activation Manager represents Marcom Activation locally. S/he is responsible for the development, execution and measurement of locally nuanced integrated omni-channel marketing activations for all EA Games, Network and Family portfolio franchises in North America (US and Canada) with a focus on building player relationships and delivering on commercial goals worldwide.
Responsibilities
- North America marketing expert: Surfaces strong country insights to the Marcom Activation Lead and Director in line with planning timelines to inform Marcom Strategy for all EA Games, Network and Family portfolio franchises.
- Seamless Player Journeys: Develops and executes locally nuanced omni-channel country marketing activations that deliver on the strategy brief
Ensures cohesion across all owned and partner North American channels; tracks beat readiness and works with Marcom Activation Manager Lead or Marcom Activation Director to remove barriers to timely, coherent execution
- Connects marketing activation with product and business deliverables: Tracks and interprets North American campaign performance data delivered by GAI and translates into actions
- Agency management: Manages agency (influencer, comms, creative) and contractor resources (where applicable)
- Communication specialist: Attends & supports local events. Engages with local press and media outlets. In-territory contact for Publishing & external partners including first parties.
- Activation hygiene:
- Budget tracking: North America non-media budget tracking and EPO raising, receipting for the approved NA campaign execution
- Drives process to ensure legal approval on bespoke NA activations
- Localised Content QA: reviews and approves localised assets (metadata, product glossary, packaging, media assets – video banners, sponsorship; PR materials via agency; localised web pages and others as required)
Deliverables
- Omni-Channel Activation Plan: Cultural considerations for Marcom Strategy and locally nuanced omni-channel marketing activations for North America
- North America Budget Plan: Deployment of $s by channel in market, optimised ongoing
- Beat readiness Scorecard: Risk and opp assessment on flawless execution of key beats
Core Competencies
- Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.
- Adaptability: Embrace change and help others adjust. Modify approach according to context; Actively seek to become comfortable in new environment or role.
- Dependability: Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
- Results Focus & Initiative: Focuses on results and desired outcomes and how best to achieve them. Gets the job done.
- Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.
Requirements
- Ability to drive and execute marketing excellence to optimize product performance in a given region
- Commercial / Business acumen & understanding – global and local
- Excels at establishing and fostering strong internal and external relationships; consistently delivers exceptional work that instils a high degree of confidence with partners
- Strong understanding of all areas of marketing to manage integrated omni-channel consumer-facing campaigns, nuanced for North America.
- Ability to execute effectively across a variety of brands and products
- Adept at managing up and in partnership with a complex matrix of partners across regions.
- Ability to take direction, be solution driven and manage priorities with self-sufficiency with a remote team and manager
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Community / Marketing Title: North America Marcom Activation Manager, Games, Network & Family Portfolio
Company Profile:
Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。
EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律,考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。
Days Open: 105
Can this position be remote?:
EEO Employer Verbiage:
EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。