Senior Brand Manager, Respawn (APEX LEGENDS)

Requisition Number: 154176

Position Title: Senior Brand Manager

External Description:

Brand Manager – APEX LEGENDS

We are looking for a passionate and driven marketer with the ability to get things done in a fast moving environment. The ideal candidate is passionate about games/entertainment and is experienced building brands. This role will sit within the Global Brand Management team and work directly with Respawn Entertainment, the developer of APEX LEGENDS. Reporting to the Senior Director Global Brand Management, the role will focus on building strategies that expand and extend the IP globally into endemic and emerging categories. The model candidate has expertise in brand strategy, long-term planning and franchise development. He/she must be a critical thinker, great collaborator and data-informed to make key business decisions that drive growth for the brand.

Key Responsibilities:

• Develop and refine long-term brand identity and creative direction that ensure consistency in messaging across all player touchpoints.
• Manage key external partners in merchandising and licensing
• Conduct ongoing product and competitive marketing analysis to ensure consumer and market trends are informing key strategies.
• Manage relationships with internal stakeholders across studios, publishing and other cross-functional teams.
• Analyzing performance data, including sales and in-game data, to identify opportunities and challenges, then create strategies and tactics to drive results.

Skills / Competencies:

• Experience in brand management, brand strategy, and product marketing
• Solid business, analytical and critical thinking skills
• Project management and coordination across functional groups and external partners
• Strong communicator and collaborator
• Embraces working in a dynamic, flexible, ever changing environment

Qualifications:

• BA/BS with strong academic track-record
• MBA from top-tier institution preferred
• Minimum 4 years working in marketing roles at top tier gaming, entertainment and consumer goods companies
• Excellent Microsoft Office skills and advanced proficiency in PowerPoint
• Gaming industry experience and prior work with a licensor are a plus
• Free to Play service experience is a plus

What’s in it for you? Glad you asked!

We love to brag about our great perks like comprehensive health and benefit packages, tuition reimbursement, 401k with company match and, of course, free video games. And since we realize it takes world-class people to make world-class games, we offer competitive compensation packages and a culture that thrives off of creativity and individuality. At EA, we live the “work hard/play hard” credo every day.

 

EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status or veteran status. We will also consider for employment qualified applicants with criminal records in accordance with applicable law.

 

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Community / Marketing Title: Senior Brand Manager, Respawn (APEX LEGENDS)

Company Profile:

Electronic Arts Inc. este o companie de divertisment interactiv, lider la nivel mondial. EA oferă jocuri, conținut și servicii online pentru console conectate la Internet, calculatoare personale, telefoane mobile și tablete.

EEOText: EA este un angajator care oferă oportunități egale. Toate deciziile de angajare sunt luate fără a ține seama de rasă, culoare, origine națională, descendență, sex, identitate sau exprimare de gen, orientare sexuală, vârstă, informații genetice, religie, dizabilități, stare medicală, sarcină, stare civilă, statut familial, statut de veteran sau orice altă caracteristică protejată de lege. De asemenea, acceptăm și candidaturi calificate din partea persoanelor cu cazier, în conformitate cu legislația aplicabilă. De asemenea, EA oferă locuri de muncă pentru persoanele cu handicap calificate, conform legislației aplicabile.

Days Open: 137

Can this position be remote?:

EEO Employer Verbiage:

EA este un angajator care oferă oportunități egale. Toate deciziile de angajare sunt luate fără a ține seama de rasă, culoare, origine națională, descendență, sex, identitate sau exprimare de gen, orientare sexuală, vârstă, informații genetice, religie, dizabilități, stare medicală, sarcină, stare civilă, statut familial sau statut de veteran. De asemenea, EA oferă locuri de muncă pentru persoanele cu handicap calificate, conform legislației aplicabile.