Senior Brand Manager, Respawn (APEX LEGENDS)

Requisition Number: 154176

Position Title: Senior Brand Manager

External Description:

Brand Manager – APEX LEGENDS

We are looking for a passionate and driven marketer with the ability to get things done in a fast moving environment. The ideal candidate is passionate about games/entertainment and is experienced building brands. This role will sit within the Global Brand Management team and work directly with Respawn Entertainment, the developer of APEX LEGENDS. Reporting to the Senior Director Global Brand Management, the role will focus on building strategies that expand and extend the IP globally into endemic and emerging categories. The model candidate has expertise in brand strategy, long-term planning and franchise development. He/she must be a critical thinker, great collaborator and data-informed to make key business decisions that drive growth for the brand.

Key Responsibilities:

• Develop and refine long-term brand identity and creative direction that ensure consistency in messaging across all player touchpoints.
• Manage key external partners in merchandising and licensing
• Conduct ongoing product and competitive marketing analysis to ensure consumer and market trends are informing key strategies.
• Manage relationships with internal stakeholders across studios, publishing and other cross-functional teams.
• Analyzing performance data, including sales and in-game data, to identify opportunities and challenges, then create strategies and tactics to drive results.

Skills / Competencies:

• Experience in brand management, brand strategy, and product marketing
• Solid business, analytical and critical thinking skills
• Project management and coordination across functional groups and external partners
• Strong communicator and collaborator
• Embraces working in a dynamic, flexible, ever changing environment

Qualifications:

• BA/BS with strong academic track-record
• MBA from top-tier institution preferred
• Minimum 4 years working in marketing roles at top tier gaming, entertainment and consumer goods companies
• Excellent Microsoft Office skills and advanced proficiency in PowerPoint
• Gaming industry experience and prior work with a licensor are a plus
• Free to Play service experience is a plus

What’s in it for you? Glad you asked!

We love to brag about our great perks like comprehensive health and benefit packages, tuition reimbursement, 401k with company match and, of course, free video games. And since we realize it takes world-class people to make world-class games, we offer competitive compensation packages and a culture that thrives off of creativity and individuality. At EA, we live the “work hard/play hard” credo every day.

 

EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status or veteran status. We will also consider for employment qualified applicants with criminal records in accordance with applicable law.

 

#LI-AH1

City:

State:

Community / Marketing Title: Senior Brand Manager, Respawn (APEX LEGENDS)

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

Days Open: 137

Can this position be remote?:

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。