Marketing Manager - Greater China - Shooter/FPS

Requisition Number: 185355

Position Title: Senior Manager Marcom

External Description:

Marketing Manager - Greater China - Shooter/FPS

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

Responsibilities:

• You will collaborate with Asia and global marketing and franchise leads to produce marketing strategy and campaign plans, reporting to the regional marketing lead.
• You will be an important member of the regional marketing team and deliver the best go-to-market campaign execution end-to-end, with important focuses on social, creators & community activations, working with a team of local marketing experts.
• You will partner with brand, franchise, commercial teams to deliver world-class launch and ongoing live service campaigns execution that achieves business targets.
• You will work with the APAC engagement and integrated communications teams to provide support for Asia PR, events, esports and creators activations.
• You will manage agencies, partners and marketing opportunities in the region; deliver briefings, manage campaigns and produce postmortem.
• You will surface brand, partner, and campaign opportunities and insights to important teams in Asia and global.
• You will manage budget and administrative tasks for major activations and events, including PO and reporting.

Qualifications:

• 8+ years of experience in marketing activation, project management, partner relationships, and agency management
• Local market expert with understanding of the social ecosystem and gaming community.
• Familiarity with Shooter/FPS franchises and an understanding of market & audience insights.
• Proficiency in both English and Chinese, with the ability to present plans in both languages.
• Proficiency in Google Workspace, and ability to quickly adopt new technologies and marketing campaign management and reporting tools.
• Experience with project management software and collaborative tools is an advantage.

City:

State:

Community / Marketing Title: Marketing Manager - Greater China - Shooter/FPS

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: 关于 EA 在 Electronic Arts，我们的宗旨是“激励世界，同享乐游”。我们让兼具创意、创新和激情的人才共聚一堂，为世界各地的亿万名玩家创造非凡的全新游戏体验。我们知道我们的长处在于员工的多样性。我们保证员工处于包容的文化之中，为其提供学习和领导的机会，让其从事职业生涯中最有影响力、最有价值的工作。 我们把我们的员工放在首位。我们为员工提供全面的、着重于健康和福祉的福利保障，以满足您的需求，并帮助您平衡您的职业生涯和个人生活。我们提供充满活力和共同协作的工作环境，您可通过我们的员工资源小组进行联系和贡献，享受带薪休假、产假和育儿假来平衡工作与生活，另外还有免费的电子游戏等更多福利！ Electronic Arts 是一个机会平等的雇主。所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 35

Can this position be remote?: 0

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。