Senior Product Marketing Manager (Growth)

Requisition Number: 184503

Position Title: Sr Game PM I

External Description:

Title - Senior Product Marketing Manager (Growth)
Location - Hyderabad, India

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

Slingshot Games takes great pride in being one of the key studios for EA Mobile's strategic growth plans. With a long track record of owning, running, and managing an extremely diverse portfolio of games across multiple genres and players, Slingshot is home to some iconic titles like The Sims, Plants vs. Zombies, Bejeweled, and many others. Slingshot partners with an expansive roster of EA Mobile studios and incubation & production teams to work on some of the biggest IPs such as Battlefield, FIFA, and Need for Speed.

EA is looking for a results-driven Senior Product Marketing Manager - Growth, to help define, market, and upkeep the company’s free-to-play mobile gaming portfolio. The Product Manager will focus on increasing the number of players by optimizing various acquisition channels, conducting experiments, and leveraging data-driven insights. The role will also own early player retention, engagement and monetization metrics.  This is a strategic, metrics-driven role focusing on the game’s user acquisition, engagement, and monetization, crucial to delivering engaging and viral games that are fun, iconic, and meet the company’s aggressive revenue goals. You will learn a ton, have fun, and be a critical part of our success. You will work closely with studio leadership, Lead PMs and Producers in business planning and KPI setting for the team, and you will report to the Hyderabad-based Lead PM.

Responsibilities:

• Develop and execute comprehensive user acquisition strategies to drive installs and grow the player base.
• Work closely with cross-functional teams including marketing, analytics, and production to align on growth initiatives.
• Conduct market research to identify trends, opportunities, and competitive strategies around ASO and UA funnel strategies 
• Design and implement A/B tests to identify the most effective tactics for user acquisition and channel optimizations such as app icon optimizations, store listing optimizations etc. to increase top of funnel
• Coordinate closely with marketing, creative, and franchise teams to promote titles both in-game and externally to optimize response/ROI
• Based on data driven insights, advise product leaders on growth strategy and tactics across the organization
• Own and drive early player REM metrics through funnel optimization, feature ideation and execution
• Partner with product team(s) to incorporate growth into product vision and strategy and prioritize features and roadmap in alignment with growth targets 
• Familiarity with marketing platforms and software, including SEO, SEM, Social Media Advertising, and Analytics to maximize promotional content and featuring opportunities
• Familiarity with marketing platforms and software, including SEO, SEM, Social Media Advertising, and Analytics to maximize promotional content and featuring opportunities
• Help sell the why, the vision, the roadmap, and the results to the team and stakeholders
• Be an advocate for the game/s, play the games and understand it's various engagement and economy systems

Qualifications:

• 5+ years of experience in a growth role within consumer web, and e-commerce products
• Experience using Excel or BI tools (Power BI/Tableau/Looker) to build dashboards and generate insights
• Experience in a B2C product management environment where your consumer is the priority
• Demonstrated experience leading a multi-disciplinary team
• BA/BS degree – CS/EE/Engineering degree OR MBA preferred
• Games industry experience is highly desirable
• Mobile expertise is a strong plus

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Community / Marketing Title: Senior Product Marketing Manager (Growth)

Company Profile:

Electronic Arts Inc. är ett globalt ledande mjukvaruföretag för interaktiv underhållning. EA levererar spel, innehåll och onlinetjänster för internetuppkopplade spelkonsoler, persondatorer, mobiltelefoner och surfplattor.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 121

Can this position be remote?: 0

EEO Employer Verbiage:

Om EA

På Electronic Arts är vårt mål att inspirera världen till att spela. Vi skapar fantastiska nya spelupplevelser för miljontals spelare världen över genom att sammanföra talangfulla människor som kombinerar kreativitet, innovation och passion. Vi vet att vår mångfald är vår styrka. Vi skapar en inkluderande kultur för våra anställda och ger dem möjligheter att lära sig nya saker och vägleda andra anställda så de kan utföra sitt livs viktigaste och mest givande arbete.

Vi sätter våra anställda i första rummet. Vi erbjuder omfattande förmånspaket med fokus på hälsa och välstånd för att möta dina behov och hjälpa dig få en bra balans mellan karriären och privatlivet. Vi erbjuder dynamiska och samarbetsinriktade arbetsmiljöer, möjlighet att samverka via våra resursgrupper och hjälp med ett balanserat liv genom betald ledighet, föräldraledighet, gratis spel och mycket mer!

Electronic Arts är en arbetsgivare med lika möjligheter. Alla anställningsbeslut görs utan hänsyn till ras, färg, ursprung, anor, kön, könsidentitet eller -uttryck, sexuell läggning, ålder, genetisk information, religion, funktionshinder, sjukdomstillstånd, graviditet, civilstånd, familjestatus, veteranstatus eller annan karakteristik som skyddas av lagen. Electronic Arts gör också arbetsplatsen tillgänglig på det sätt som krävs för kvalificerade personer med funktionshinder, enligt gällande lagar.