Associate Brand Marketing Manager, Apex

Requisition Number: 183772

Position Title: Campaign Manager I

External Description:

Contract: Permanent

Location: GERMANY (or Cologne, optional)

Work Model: hybrid or remote, but must be based in GERMANY

 

Join the Respawn Brand Team as the Associate Brand Manager, focussed on Germany market for Apex Legends.

We are looking for an Associate Brand Marketing Manager with demonstrated experience in marketing, reporting to the Head of Apex Marketing (Europe). You will be an essential member of the European marketing team building Apex Legends’ brand, leading and executing its creative go-to-market plans in Germany.

 

Responsibilities:

• Assist in the development of the regional marketing campaigns and strategies within Germany
• Drive player acquisition and retain current players with globally cohesive and locally nuanced integrated marketing initiatives
• Support Germany Brand Marketing Manager to set the parameters for marketing success: apply player, market and product insights, along with our goals and strategies, to define marketing activation approach, tactics and KPIs. 
• Embody the voice of our player and their associated needs, motivations, and insights to assist brand growth, product development and inform marketing strategies 
• Author campaign briefs and track campaign readiness by setting marketing indicators that improve player acquisition, engagement, retention and advocacy for the brand 
• Track, report and interpret campaign performance data
• Point of contact that is knowledgeable of local market with the ability to synthesise market and player data to develop innovative campaigns and strategies unique to your region 
• Partner with the global marketing team to find opportunities for collaborative activations that can scale 
• Develop meaningful relationships with agencies, brands, partners in the region to unlock new opportunities within your go-to marketing campaigns 
• Orchestrate local campaign execution as the day-to-day partner for regional cross functional teams and agencies

 

Experience:

• You have proven marketing experience in gaming or entertainment
• Experience executing campaigns with agencies and internal cross-functional teams
• You can take on a variety of roles within marketing
• You’ll enjoy making connections with lots of different people and teams 
• Appetite For Everything Digital & Social - passion for developing innovative campaigns and testing new growth platforms. 
• Appetite to craft unique and innovative ideas designed to reach our target audiences by combining cultural insights with traditional mobile KPIs
• Speak fluent German

 

About Respawn

Founded in 2010 by the original creators of the Call of Duty Franchise, Respawn was created with the philosophy that when talented people have creative freedom, they’ll make extraordinary games that achieve the unexpected. From our roots as an indie studio to joining the expansive roster of studios at Electronic Arts, this remains our guiding principle. We truly love what we do and want to share our passion with players worldwide. Join us for the opportunity to create groundbreaking games with some of the best developer talent in the industry.

 

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Community / Marketing Title: Associate Brand Marketing Manager, Apex

Company Profile:

Nous sommes une équipe internationale de spécialistes de la création, de la narration, de la technologie, de la génération d’expériences, de l’innovation et bien plus encore. Nous pensons que nos équipes doivent être aussi diversifiées que nos communautés afin de créer des jeux et des expériences inoubliables. Chez Electronic Arts, la seule limite est votre imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 42

Can this position be remote?: 0

EEO Employer Verbiage:

À propos d'Electronic Arts

Toutes nos actions sont tendues vers le même objectif : transmettre l'envie de jouer. Au travers de nos jeux innovants, de nos services novateurs et de nos technologies de pointe, nous offrons des possibilités infinies à des millions de fans dans le monde entier.

 

Nous cherchons des personnes inclusives et collaboratives aux points de vue variés pour enrichir notre culture et nous stimuler. Grâce à notre programme d’avantages sociaux, nous adoptons une approche holistique centrée sur le bien-être physique, émotionnel, financier, professionnel et communautaire pour soutenir les membres de notre personnel à chaque chapitre de leur vie. Nous fournissons un ensemble complet d’avantages sociaux garantissant une vie équilibrée et offrant notamment des congés payés, des congés parentaux, des jeux gratuits et bien plus encore. Notre objectif est de fournir un environnement de travail sûr et bienveillant qui vous permet de vous épanouir sur le plan personnel comme sur le plan professionnel.

 

Electronic Arts souscrit au principe de l’égalité des chances. Nous prenons nos décisions en matière d’emploi sans distinction de race, de couleur, de pays d’origine, d’hérédité, de sexe, de genre, d’identité ou d’expression de genre, d’orientation sexuelle, d’âge, d’informations génétiques, de religion, de handicap, d’état de santé, de grossesse, de situation familiale, d’ancienneté ou de tout autre facteur protégé par la loi. Nous étudions également les candidatures des personnes qualifiées possédant un casier judiciaire, conformément à la loi en vigueur. Par ailleurs, EA aménage l’environnement de travail pour les personnes en situation de handicap, conformément à la loi en vigueur.