Associate Brand Marketing Manager, Apex

Requisition Number: 183772

Position Title: Campaign Manager I

External Description:

Contract: Permanent

Location: GERMANY (or Cologne, optional)

Work Model: hybrid or remote, but must be based in GERMANY

 

Join the Respawn Brand Team as the Associate Brand Manager, focussed on Germany market for Apex Legends.

We are looking for an Associate Brand Marketing Manager with demonstrated experience in marketing, reporting to the Head of Apex Marketing (Europe). You will be an essential member of the European marketing team building Apex Legends’ brand, leading and executing its creative go-to-market plans in Germany.

 

Responsibilities:

• Assist in the development of the regional marketing campaigns and strategies within Germany
• Drive player acquisition and retain current players with globally cohesive and locally nuanced integrated marketing initiatives
• Support Germany Brand Marketing Manager to set the parameters for marketing success: apply player, market and product insights, along with our goals and strategies, to define marketing activation approach, tactics and KPIs. 
• Embody the voice of our player and their associated needs, motivations, and insights to assist brand growth, product development and inform marketing strategies 
• Author campaign briefs and track campaign readiness by setting marketing indicators that improve player acquisition, engagement, retention and advocacy for the brand 
• Track, report and interpret campaign performance data
• Point of contact that is knowledgeable of local market with the ability to synthesise market and player data to develop innovative campaigns and strategies unique to your region 
• Partner with the global marketing team to find opportunities for collaborative activations that can scale 
• Develop meaningful relationships with agencies, brands, partners in the region to unlock new opportunities within your go-to marketing campaigns 
• Orchestrate local campaign execution as the day-to-day partner for regional cross functional teams and agencies

 

Experience:

• You have proven marketing experience in gaming or entertainment
• Experience executing campaigns with agencies and internal cross-functional teams
• You can take on a variety of roles within marketing
• You’ll enjoy making connections with lots of different people and teams 
• Appetite For Everything Digital & Social - passion for developing innovative campaigns and testing new growth platforms. 
• Appetite to craft unique and innovative ideas designed to reach our target audiences by combining cultural insights with traditional mobile KPIs
• Speak fluent German

 

About Respawn

Founded in 2010 by the original creators of the Call of Duty Franchise, Respawn was created with the philosophy that when talented people have creative freedom, they’ll make extraordinary games that achieve the unexpected. From our roots as an indie studio to joining the expansive roster of studios at Electronic Arts, this remains our guiding principle. We truly love what we do and want to share our passion with players worldwide. Join us for the opportunity to create groundbreaking games with some of the best developer talent in the industry.

 

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Community / Marketing Title: Associate Brand Marketing Manager, Apex

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 42

Can this position be remote?: 0

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。