Senior Brand Marketing Manager - FC Pro

Requisition Number: 183099

Position Title: Senior Marketing Specialist II

External Description:

The future of entertainment is interactive, and our Brand Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We're looking for a Senior Brand Marketing Manager to join EA's Esports Brand team. The Esports Brand team delivers competitive gaming experiences that amplify tentpole brand moments from launches to major live service beats. You will leverage competitive gaming to advance the priorities of our brands across new regions, platforms, audience targets, and game experiences. You will help architect and deliver go-to-market campaigns for FC Pro and related competitive programs in the region, from concept to final marketing execution. You will be an integral part of our Esports Brand Marketing team, reporting to the Director of Esports Brand.

Responsibilities:

• Architect high-impact marketing campaigns and lead the creation of high-quality esports marketing assets that improve and encourage viewership, (re)acquisition, engagement, retention and evangelism of our games and content
• Partner with the Franchise Brand team to lead the development of go-to-market strategy and multi-channel, global marketing execution for EA Football esports in Asia
• Develop trusted relationships with agencies, production and vendor partners
• Author campaign briefs, track beat readiness and partner with global and regional marketing teams to activate campaign beats
• Lead Brand milestone deliverables (long range roadmap, brand experience guide, business brief, player needs analysis) and presentations.

Qualifications:

• 7+ years of experience in brand development, campaign strategy, or product marketing
• Experience taking a product or service from consumer insight, to ideation, to market
• Gather and interpret data, and distill meaningful insights
• Galvanize partners with diverse teams, at all levels
• Excel in a matrixed environment
• Experience in brand building, marketing, campaign management or growth in entertainment, sports, Esports, video games or relevant industry sector
• Expert level knowledge in the sport and culture of Football and the EAFC Franchise and speak the language of our fans in the region

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Community / Marketing Title: Senior Brand Marketing Manager - FC Pro

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 53

Can this position be remote?: 0

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.