Senior Brand Marketing Manager - FC Pro

Requisition Number: 183099

Position Title: Senior Marketing Specialist II

External Description:

The future of entertainment is interactive, and our Brand Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We're looking for a Senior Brand Marketing Manager to join EA's Esports Brand team. The Esports Brand team delivers competitive gaming experiences that amplify tentpole brand moments from launches to major live service beats. You will leverage competitive gaming to advance the priorities of our brands across new regions, platforms, audience targets, and game experiences. You will help architect and deliver go-to-market campaigns for FC Pro and related competitive programs in the region, from concept to final marketing execution. You will be an integral part of our Esports Brand Marketing team, reporting to the Director of Esports Brand.

Responsibilities:

• Architect high-impact marketing campaigns and lead the creation of high-quality esports marketing assets that improve and encourage viewership, (re)acquisition, engagement, retention and evangelism of our games and content
• Partner with the Franchise Brand team to lead the development of go-to-market strategy and multi-channel, global marketing execution for EA Football esports in Asia
• Develop trusted relationships with agencies, production and vendor partners
• Author campaign briefs, track beat readiness and partner with global and regional marketing teams to activate campaign beats
• Lead Brand milestone deliverables (long range roadmap, brand experience guide, business brief, player needs analysis) and presentations.

Qualifications:

• 7+ years of experience in brand development, campaign strategy, or product marketing
• Experience taking a product or service from consumer insight, to ideation, to market
• Gather and interpret data, and distill meaningful insights
• Galvanize partners with diverse teams, at all levels
• Excel in a matrixed environment
• Experience in brand building, marketing, campaign management or growth in entertainment, sports, Esports, video games or relevant industry sector
• Expert level knowledge in the sport and culture of Football and the EAFC Franchise and speak the language of our fans in the region

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Community / Marketing Title: Senior Brand Marketing Manager - FC Pro

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: 关于 EA 在 Electronic Arts，我们的宗旨是“激励世界，同享乐游”。我们让兼具创意、创新和激情的人才共聚一堂，为世界各地的亿万名玩家创造非凡的全新游戏体验。我们知道我们的长处在于员工的多样性。我们保证员工处于包容的文化之中，为其提供学习和领导的机会，让其从事职业生涯中最有影响力、最有价值的工作。 我们把我们的员工放在首位。我们为员工提供全面的、着重于健康和福祉的福利保障，以满足您的需求，并帮助您平衡您的职业生涯和个人生活。我们提供充满活力和共同协作的工作环境，您可通过我们的员工资源小组进行联系和贡献，享受带薪休假、产假和育儿假来平衡工作与生活，另外还有免费的电子游戏等更多福利！ Electronic Arts 是一个机会平等的雇主。所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 53

Can this position be remote?: 0

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。