Senior Marketing & Community Manager

Requisition Number: 181091

Position Title: Manager, Global Community Engagement

External Description:

Senior Marketing and Community Manager 

Electronic Arts’ Firemonkeys Studio in Melbourne, Australia is well regarded throughout the industry as a leader in mobile games and home of The Sims FreePlay.

We are looking for an experienced and passionate Senior Marketing and Community Manager to join our team, reporting to the GM. You will engage our player community, and implement marketing strategies to attract new players to The Sims FreePlay. You should understand mobile gaming, have a hands-on approach, and a creative mindset. 

Responsibilities:

• Develop marketing campaigns to grow player acquisition, engagement, and monetisation
• Create a social media strategy to engage and grow our player community across multiple platforms
• Identify opportunities, manage relationships, and implement marketing activations with influencers, content creators, and partners to enhance brand visibility and reach
• Work with our first party publishing partners to ensure that the game is using ASO, Live Ops/In-app Event submissions, and Featuring opportunities 
• Advocate for Firemonkeys with The Sims Franchise Brand Team to align brand messaging across the Sims franchise, while distinguishing The Sims FreePlay within the portfolio 
• Stay up-to-date with industry trends, competitor activities, and latest platforms to identify new marketing opportunities
• Present regular reports on marketing performance, community engagement, and player feedback to team members
• Engage directly with players through community forums, social media, in-game channels, and other media formats 
• Analyse player feedback, reviews, and sentiment to identify areas of improvement and work with the game development and customer support team to implement appropriate changes
• Provide direction and mentorship to our Marketing Artist and offsite Community Manager 

Qualifications:

• 5+ years’ experience in marketing and community management within the gaming or B2C app space
• The ability to craft engaging and creative content and campaigns
• Experience marketing games/apps on Apple and Google storefronts
• Experience with social media platforms, including Facebook, Instagram, X, TikTok, YouTube, Discord, etc.
• Proficient in using analytics tools to measure the effectiveness of marketing campaigns and community engagement

Bonus:

• Bachelor’s degree in Marketing, Communications, or a related field
• Experience with gaming and familiarity with The Sims FreePlay and its community
• Experience working on a long running live service with products that are part of a larger franchise
• ASO/SEO expertise 
• Experience repositioning sub-brands in a larger franchise portfolio 

City:

State:

Community / Marketing Title: Senior Marketing & Community Manager

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText:

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 48

Can this position be remote?: 0

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.