Director Product Marketing, Battlefield Mobile

Location: Marina Del Rey, CA 90292, USA


This position is no longer open.

Requisition Number: 176363

Position Title: Director, Global Brand Management

External Description:

Company Overview

Electronic Arts is a creative tech company that creates incredible experiences for millions of gamers around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need collaborative, diverse and creative people to keep making Electronic Arts better.


Role Overview - Director Product Marketing - Battlefield Mobile

As the Director Product Marketing - Battlefield Mobile - you will bring mobile games marketing experience to the team including go-to-market strategy and planning, creative strategy, user acquisition and cross-functional leadership. Working with the game studio, UA, creative development, data and analytics, PR, external agencies, and research teams to develop marketing campaigns to support player acquisition, retention, and engagement. You will report to the Senior Director - Brand Management. 


    • Campaign strategy and marketing execution including the Go to Market Plans across all marketing channels alongside marketing partners
    • Lead marketing strategies to achieve these goals aligned with financial plans, product roadmap, and audience insights
    • Collaborate with studio game teams to develop campaign roadmap and plans around user acquisition, engagement and retention, and help accomplish all tactical plans.
    • Lead development of creative strategies to maintain a cohesive brand vision across UA, App Stores, Owned and Earned channels.
    • Manage relationships with internal partnerships across studio, publishing and other teams.
    • Maintain 3rd Party relationships across marketing to manage asset approvals and highlight opportunities for partnerships
    • Work with UA, PM, Finance, and Analytics to build financial models and business cases for launch and live services.
    • Build omni-channel campaigns that expand the reach of our products through a combination of paid and organic growth marketing strategies
    • Connect marketing activities to measurable results and make strategic decisions that balance short-term return on investment with long-term brand growth
    • Analyze and test campaigns and projects based on predetermined success metrics.
    • Conduct ongoing competitive marketing analysis to ensure consumer and market trends are informing campaign strategies & execution


Skills / Experience / Competencies:

    • 10+ years of experience developing campaign strategy, managing marketing campaigns, and working within a mobile game marketing organization
    • Experience leading high scale apps/products including media buying, asset development, messaging, and marketing strategy across UA, Brand, Comms, and Social
    • Excellent Project Management skills
    • Have led a large cross-functional, culturally diverse & inclusive team
    • Have developed and implemented a go-to-market strategy from end to end
    • Embrace working in a dynamic, flexible, ever-changing environment
    • High energy and passion - enjoys a fast-paced environment
    • Proficient in Mobile/Gaming User Acquisition
    • Solid businessLead, analytical and critical thinking skills
    • Experience with consumer live services
    • Prior experience in Asian markets a plus



    • BA/BS degree
    • MBA preferred
    • Minimum 10+ years of marketing experience in top-tier gaming or mobile gaming organizations
    • Excellent Microsoft Office skills and advanced proficiency in PowerPoint
    • Experience with mobile marketing


What’s in it for you? Glad you asked!

We love to brag about our great perks like comprehensive health and benefit packages, tuition reimbursement, RRSP company match and, of course, many other perks! And since we realize it takes world-class people to make world-class games, we offer great compensation packages and a culture that values creativity and individuality. At EA, we live the "work hard/play hard" credo every day.


The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.


• California (depending on location e.g. Los Angeles vs. Sacramento):
º $157,450 - $245,500

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby (following 1 year of service), medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also eligible for bonus and equity.



Community / Marketing Title: Director Product Marketing, Battlefield Mobile

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律,考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。

Days Open: 85

Can this position be remote?: 0

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。

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