Coordinator, Lifecycle Operations & Programming

Requisition Number: 173793

Position Title: Associate Lifecycle Marketing Specialist

External Description:

Job Title  

Coordinator, Lifecycle Operations & Programming

Location

Vancouver, Orlando or Remote

Summary

The Lifecycle Marketing team’s primary goal is to motivate players to engage with EA games by delivering content against key moments in the player’s journey. The team focuses on leveraging behavioral and transactional data, as well as automation tools to deliver highly personalized messages, at scale. The team strategically delivers enterprise-wide solutions that allow for omnichannel messaging and power new digital business models.

Job Description

As Lifecycle Coordinator, you will play a critical role on the Lifecycle Operations & Programming team by managing the deployment of email campaigns. You will provide support on projects enhancing Lifecycle capabilities, while focusing on identifying opportunities for process optimization and automation. You will report to the Lifecycle Operations and Programming Manager.

Responsibilities of this role include: 

• Manage the deployment of email assets within the content creation pipeline, monitoring of campaign delivery, and assessing risks for assets that will deploy to our players globally
• Monitor email deliverability and advise Lifecycle Strategists on best practices
• Identify opportunities for process optimization and automation
• Manage documents and tools that are used for distribution for localization of content
• QA checks prior to email deployments
• Support with projects enhancing Lifecycle capabilities across email, in-game and additional channels
• Update and maintain process documentation and best practices

 

Desired Skills and Experience 

• 3+ years experience of Email Marketing Experience
• Experience with major ESP platforms (preferably Salesforce Marketing Cloud)
• Experience working with Airtable (preferred)
• 2+ years of free hand (expert) HTML experience (preferred)
• Bachelor’s Degree or equivalent experience required. Degree in Marketing, Advertising, Communications, Business or Economics is preferred
• Ability to manage multiple projects among a wide range of internal stakeholders, prioritize, and meet tight deadlines in a fast-paced environment
• Experience navigating complex operational processes
• Creative and strategic thinking, with the ability to clearly articulate vision and implement plans
• Investigative, problem-solving mindset and a strong eye for detail
• Expertise in quality control checks, in-depth troubleshooting
• Highly curious and eager to learn

City:

State:

Community / Marketing Title: Coordinator, Lifecycle Operations & Programming

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 10

Can this position be remote?: 0

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.