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Head of Media Strategy, Lifestyle

Multiple Locations: Oregon, USA • Redwood City, CA, USA

Notice

This position is no longer open.

Requisition Number: 173608

Position Title: Sr Manager, Media Buying

External Description:

Head of Media Strategy, Lifestyle


ENTERTAINING IS OUR PASSION:

We’re Electronic Arts - the world’s best video game publisher. You’re probably familiar with many of our titles—Madden, FIFA, The Sims, Need for Speed, Apex, Battlefield and Star Wars, to name but a few. We are a community of artists, storytellers, technologists, and innovators working in one of the most dynamic industries today. We’re building a company that thinks about the player experience at every step. We are transforming for a digital future and work as one team. We take risks and we dream big. And together, we are inspiring the way millions play every day. What does that mean for you? It means more opportunities to unleash your creative genius, be inspired by those leading their fields and ignite your path in any direction you choose.


OVERVIEW:

EA’s global media team crafts attention-grabbing experiences that take our stories into the lives of all players globally. We balance the art of broad media with the science of performance-based media to deliver against short and long-term objectives informed by data and shaped by creativity.


The Head of Media Strategy, Lifestyle is responsible for defining the long-term roadmap for driving growth across The Sims and other lifestyle franchises, while translating business objectives into actionable strategies for media. This position will report into the Director of Media Strategy as a part of a newly formed Global Media Strategy team structured by franchise.


The Head of Media Strategy, Lifestyle will be a key strategic partner to our Franchise teams helping develop strategic frameworks rooted in a thorough understanding of our audience and the media landscape. Acting as the strategic senior thought leader, this role will be a key part of our cross functional team applying high level strategic insights and analysis to drive media planning decisions for Electronic Arts. The Head of Media Strategy, Lifestyle will champion for paid media while striving to find innovative solutions to elevate EA’s position in the marketplace.


RESPONSIBILITIES:

Global Media Strategies and Budget Recommendations: Develop the global media strategic approach that supports the long-term brand strategy for their franchise while providing a roadmap for media to drive growth, through a view of the investment strategy as needed across fiscals to achieve the brand objectives.

Defining our target media audiences: Identify compelling audience insights to serve as the foundation for global media strategic approach for their franchises, enabling marketing and the media portion of the broader campaigns to be connected more effectively with our players around the world.

Defining and creating the strategic media framework for success: Partners closely with both Brand and Analytics team to create long term measurement framework for their franchises utilizing a blend of short- and long-term measures across the funnel to ensure the media campaigns are equally effective and efficient.

Industry, Media, and Marketing Expertise: Provide clear communication to the wider EA business on key media, competitive, and cultural trends, relevant to their franchises, partnering with creative, strategy and brand teams on best practices for paid media and the implications of those beyond the paid channels we operate in.

Evangelize for Paid Media internally at EA: Senior advocate for paid media as a key growth driver for the portfolio. Arms stakeholders with opportunities and considerations for paid media by franchise to continually drive growth for the business.

Develop Media Artifacts: Manage and develop Global Media Strategy, Future Budget Forecasting Estimates, Audience Profiles and Actionability Reports, Global Competitive Learnings and ensure all media teams are kept up to date.

Manages the Global Media Agency in overseeing the strategic work and resourcing for your set of titles. Support the Global Media Lead/Manager by providing strategic thinking throughout planning and activation phases.


SKILLS AND EXPERIENCE:

● Has a deep understanding, across strategy, planning and activation of data-informed media programs across the funnel joining brand and performance activations.

● Has quantitative, analytical and problem-solving skills.

● Ability to drive change across your own team and partner teams

● Ability to present and communicate across a matrix organization

● Ability to influence senior leaders across the organization, including marketing, commercial & studio leaders

● Experience leading full-funnel media planning and strategy

● Flexible & adaptable; ability to change course to meet business needs

● Financial acumen - experience as an accountable leader with budget ownership and proven

ability to deliver efficiencies wherever possible.

● Interest and understanding of short and long term measurement, the strategic use of first-party data, the next generation of attribution.


WHO YOU ARE:

• Customer centric: A media expert with a customer mindset. We must excite our players and anticipate and deliver upon their needs to grow EA.

• Creative: The ability to seek out inventive imaginative approaches for every situation in order to continue to drive excitement in the strategies we develop.

• Data driven decision maker: Ability to leverage data and analytics to understand where our business is now, where it needs to be, and make quality decisions to help us get there.

• Leader: Has the experience to inspire a franchise pod to translate global media strategies to extraordinary brand-led media plans across multiple channels using all the tools at their disposable to reach and excite EA’s strategic targets for multiple award-winning video game franchises.

• Media Expert: Has a solid and proven knowledge of all media (both digital and traditional) with an understanding of how brands grow and the creative ways used to bring brands to life in an omni-channel world.

• Collaborator: Can with work multiple stakeholders both internal and external to shape the direction of award-winning media programs and is able to adapt their communication style to explain the rationale behind the strategic media approach to various levels across the organization.

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Community / Marketing Title: Head of Media Strategy, Lifestyle

Company Profile:

Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2022-05-16 16:46:35.423

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Click here to view our Data Privacy Policy.

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