Sr. Product Marketing Manager

Requisition Number: 172822

Position Title: Brand Manager I

External Description:

Team Overview:

Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

The Marketing Team at Glu (subsidiary of EA) is an experienced team responsible for driving all marketing activities from strategy through execution. Our work inspires Glu's games studios and central teams to provide memorable experiences for players. We are passionate about our community and always look for new ways to engage them. We value collaboration, creative risk taking, and learning.

Role Overview:

As the Senior Product Marketing Manager, you will help to be responsible for driving go-to-market planning for Design Home. You will work directly with the game studio, UA, creative development, data and analytics, PR and research teams to collaborate and achieve growth for the game.

 

Key Responsibilities

• Lead marketing plan vision & strategy for one of our top mobile growth titles in the Glu Mobile studio - Design Home. You will focus on strategic leadership across UA, creative, lifecycle, and social
• Develop growth-oriented strategies to reach new valuable audiences
• Support broader marketing team in ideating and delivering strategy, tracing impact back to business goals
• Project lead GTM projects (product updates and new feature launches, partnership collaborations, and standalone marketing campaigns), working with other departments such as LiveOps, PR, UXR, and marketing to think about the full player journey
• Connect marketing activities to measurable results and make strategic decisions
• Proactively solve complex problems
• Network and share insights and expertise across growth team
• Analyze competitive landscape and share insights across team
• Test, optimize and analyze campaigns and projects based on predetermined success metrics. Allocate time and resources appropriately

You’ll be a great fit for this role if you have:

 

• 6+ years of relevant product marketing experience in a digital / mobile direct to consumer business. Lifestyle and Mobile Games experience a plus.
• Experience working with consumer brands
• Strong project management skills
• User acquisition/performance marketing experience
• Comfortable working under tight deadlines
• Self-starter and experience managing cross-functional programs
• Ability to present and earn support for projects with multiple team members
• Excellent communication and organizational skills

City:

State:

Community / Marketing Title: Sr. Product Marketing Manager

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

Days Open: 48

Can this position be remote?: 1

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。