EA Sports Athlete Marketing Director

Plusieurs Emplacements: Lyon, France • Geneva, Switzerland • Guildford, UK • Vancouver, BC, Canada • Orlando, FL, USA • Stratford, London, UK • New York, USA

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Requisition Number: 169915

Position Title: Director, Business Development

External Description:

EA SPORTS Athlete Marketing Director

must have existing roster of connections with global football/soccer athlete community.

Seasoned sports marketing professional responsible for driving relationships with professional athletes around the world on behalf of EA SPORTS. S/he will set the long term vision for EA SPORTS Athlete Marketing portfolio wide programs as well as product/franchise specific initiatives that connect athletes with fans at scale. Position requires deeply entrenched relationships with elite athletes and their representation globally. Ability to leverage relationships to accelerate EA SPORTS marketing campaigns and initiatives to maximize brand relevancy and product visibility through partnerships

Location: UK or US must have existing roster of connections with global football athlete community.

Responsibilities

Lead athlete marketing for EA SPORTS – drive communication and outreach to professional athletes globally for EA SPORTS marketing opportunities including, but not limited to, product ambassadors, social media marketing and content for EA SPORTS Portfolio of Brands - FIFA, Madden NFL, NBA LIVE, EA SPORTS NHL and EA SPORTS UFC
Grow athlete ambassador roster – grow and foster EA SPORTS athlete ambassador roster, acquiring world-renowned athletes to promote EA SPORTS; continually recruit celebrity athletes who will authentically support EA SPORTS
Build the vision for an EA SPORTS Athlete Program - partner with EA SPORTS leadership team to architect a vision for a portfolio wide athlete program that drives long term value-based relationship with existing and next gen athletes
Generate brand relevancy and product visibility– leverage the power of celebrity to increase brand/product awareness and consideration through athlete marketing
Secure ambassadors based on talent strategy – Identify and secure authentic athlete ambassadors for EA SPORTS based on the talent strategy and insights provided by Marcom Strategy and Digital Intelligence teams
Manage and execute talent logistics – Manage communications, contract process/administration and all logistics related to athlete engagements for EA SPORTS including booking travel, acting as on-site liaison and ultimately ensuring full compliance with the deal
Drive best-in-class relationship management – Build and maintain daily rapport with professional athletes and representation including sports management, marketing agencies and player associations; utilize strong relationships to maximize opportunities and terms with professional athletes on behalf of EA SPORTS
Partner with EA Business Affairs – Partner closely with internal teams, including Business Affairs, to negotiate and manage athlete contracts, terms and conditions
Drive athlete engagement strategies - Partner with brand teams to develop concept creation/ideation processes for procuring athletes for core business objectives, campaigns and content projects.
Drive rhythm of business: Ensure cohesive communication and collaboration among the Marcom Activation Partnership teams globally who work directly with the sports leagues and clubs associated with EA SPORTS licenses. Establish communication touchpoints on weekly, monthly and quarterly basis to ensure visibility and proactive communication of athlete marketing plans and performance.

Deliverables

Athlete Ambassador Roster: Develop, grow and foster roster of professional athletes who will authentically promote and support EA SPORTS
Cover Athlete/Ambassador Deals: Secure cover athlete and ambassadors for each EA SPORTS product, driving logistics from initial communication through to cover shoots/content capture and fulfillment of deal terms
Talent Logistics: Deliver clear and detailed schedules and logistical information to athletes and their representation for all EA SPORTS engagements
Relationship management: Develop a robust database of athlete attributes and pricing to help with pitches and proposals for athlete marketing content opportunities
Brand Relevancy & Product Visibility Tracking: In partnership with Global Analytics & Insights, Digital Intelligence and channel marketing teams, track brand/product awareness and consideration associated with key athlete partnerships to quantify and qualify success metrics
Athlete Marketing Budget: Ensure all athlete deals and marketing execution comply with Marcom Partnership budget allocations; track, record and manage costs

Core Competencies

Accountability: Prepare a road map for athlete marketing success, ensure all are clear, and take action to keep progress on track. Assume responsibility for actions and outcomes.
Adaptability: Embrace change and help others adjust. Modify approach according to context. Actively seek to become comfortable in new environments.
Collaborative Leadership: Share expertise and resources to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.
Communication: Craft clear and detailed communications with athletes and their representation. Internally, share information and ideas with stakeholders and cross-functional teams and listen openly.
Innovation: Create solutions to challenges and positively question current thinking. Leverage logic and rationale to influence. Recognize and build on the ideas of others.
Decision-making: Establish criteria. Seek relevant information to aid understanding. Identify correlation. Determine causation. Arbitrate with balanced, compelling resolutions.

Requirements

Seasoned marketing professional with multiple years of experience in athlete marketing; deeply entrenched relationships with elite athletes and their representation globally
Exceptional relationship management skills; ability to build and foster strong rapport with athletes and their representation
Strong commitment to achieving excellence in the sports industry
Understands sports lifestyle, pop culture and is ingrained in sports scene and trends
Ability to create successful athlete marketing outcomes based on business goals and strategies
Ability to manage and prioritize multiple high-profile project simultaneously
Thrives in fast-paced environment with tight deadlines
Conducts work on privileged projects with the utmost confidentiality
Excels at working in a matrixed team environment characterized by interdependencies
Ability to galvanize and influence teams and stakeholders across disciplines, at all levels
Ability to effectively engage and liaise with executive teams
Flexible and dynamic with the ability to adapt to changing goals and objectives
Exceptional verbal and written communication skills
International travel
Galvanize and influence teams and leaders across various discipline's and at all levels

City:

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Community / Marketing Title: EA Sports Athlete Marketing Director

Company Profile:

Nous sommes une équipe internationale de spécialistes de la création, de la narration, de la technologie, de la génération d’expériences, de l’innovation et bien plus encore. Nous pensons que nos équipes doivent être aussi diversifiées que nos communautés afin de créer des jeux et des expériences inoubliables. Chez Electronic Arts, la seule limite est votre imagination.

EEOText: À propos d’EA La raison d’être d’Electronic Arts : inspirer le monde par le jeu. Nous créons de nouvelles expériences de jeu extraordinaires pour nos millions de joueurs répartis à travers le monde en réunissant des personnes talentueuses qui combinent créativité, innovation et passion. Nous savons que notre force se trouve dans la diversité de notre personnel. Nos employés sont plongés dans une culture d’intégration, et nous offrons des occasions d’apprendre et de mener qui leur permettent de concrétiser les plus importantes et enrichissantes réalisations de leurs carrières. Nos employés sont d’une importance capitale pour nous. Nous offrons des ensembles d’avantages sociaux complets axés sur la santé et le bien-être afin de répondre à vos besoins, mais aussi vous aider à garder l’équilibre entre votre vie professionnelle et votre vie personnelle. Nous offrons un accès à des environnements de travail dynamiques et collaboratifs; à des occasions de tisser des liens et de contribuer à la communauté grâce à nos groupes de ressources pour les employés; à du soutien pour une vie équilibrée avec des congés rémunérés et des congés de maternité et de paternité; à des jeux vidéo gratuits et à bien plus encore! Electronic Arts est un employeur qui offre l’égalité d’accès à l’emploi. Toutes les décisions en matière d’emploi sont prises sans prendre en considération les critères de race, couleur de peau, origine ethnique, descendance, sexe, genre, identité ou expressions de genre, orientation sexuelle, âge, de nature génétique, religion, invalidité, état de santé, grossesse, situation matrimoniale, situation familiale, statut d’ancien combattant, ou encore tout autre caractéristique protégée par la loi. Electronic Arts veille aussi à procéder à des aménagements spéciaux en milieu de travail pour les candidats qualifiés et présentant une invalidité, en vertu de la loi en vigueur.

Days Open: 83

Can this position be remote?: 1

EEO Employer Verbiage:

À propos d'Electronic Arts

Toutes nos actions sont tendues vers le même objectif : transmettre l'envie de jouer. Au travers de nos jeux innovants, de nos services novateurs et de nos technologies de pointe, nous offrons des possibilités infinies à des millions de fans dans le monde entier.

Nous cherchons des personnes inclusives et collaboratives aux points de vue variés pour enrichir notre culture et nous stimuler. Grâce à notre programme d’avantages sociaux, nous adoptons une approche holistique centrée sur le bien-être physique, émotionnel, financier, professionnel et communautaire pour soutenir les membres de notre personnel à chaque chapitre de leur vie. Nous fournissons un ensemble complet d’avantages sociaux garantissant une vie équilibrée et offrant notamment des congés payés, des congés parentaux, des jeux gratuits et bien plus encore. Notre objectif est de fournir un environnement de travail sûr et bienveillant qui vous permet de vous épanouir sur le plan personnel comme sur le plan professionnel.

Electronic Arts souscrit au principe de l’égalité des chances. Nous prenons nos décisions en matière d’emploi sans distinction de race, de couleur, de pays d’origine, d’hérédité, de sexe, de genre, d’identité ou d’expression de genre, d’orientation sexuelle, d’âge, d’informations génétiques, de religion, de handicap, d’état de santé, de grossesse, de situation familiale, d’ancienneté ou de tout autre facteur protégé par la loi. Nous étudions également les candidatures des personnes qualifiées possédant un casier judiciaire, conformément à la loi en vigueur. Par ailleurs, EA aménage l’environnement de travail pour les personnes en situation de handicap, conformément à la loi en vigueur.