Lifestyle Sr Manager, Brand and Franchise Growth

Requisition Number: 168576

Position Title: Senior Brand Manager

External Description:

Lifestyle- Sr Manager, Brand and Franchise Growth

The Senior Manager, Brand & Franchise development will be responsible for leading the strategy, operations and P&L of a nascent vertical (product licensing, brand partnerships & entertainment) designed to turn our gaming brands into globally-recognized lifestyle and entertainment brands and to create a significant new revenue source.

You will be responsible for creating and developing a new team dedicated to the growth of the Sims and Skate brands outside of our gaming vertical. This requires defining the problem and opportunity statements to build out a brand roadmap and driving internal alignment with stakeholders including the Maxis and Full Circle Leadership (Studio + Marketing) team, up to potentially the EA Executive team.

What you’ll do:

• Define and deliver brand development vision, concept and roadmap incl. brand licensing and consumer product development opportunities. 
• Identify, plan and execute culturally-relevant go-to-market product and partnership strategies across our portfolio, with an emphasis on new and high-value opportunities to expand out-of-game revenue.
• Lead entertainment / new media initiatives e.g. TV & film project development in partnership with key studio partners.
• Establish core brand health KPIs across the portfolio and ensure that all out-of-game revenue elements have a clear tieback to each brand’s vision.
• Regional
• Conduct ongoing analyses of existing and prospective licensees and collaborators and optimize partner performance through business reviews to meet business objectives.
• Create standard practices, documents and procedures to maximize efficiency. 
• Communicate re: the status of ongoing deals, challenges and opportunities to senior leadership.  on a regular cadence.

What you’ll bring:

• Demonstrated success in developing new business, negotiations and closing, exceeding revenue targets and other business goals.
• Entrepreneurial spirit who thrives in less defined problem spaces and is comfortable with change.
• In tune with contemporary gaming, social, and youth culture trends.
• Passion for brand / entertainment and curiosity about player motivations.
• Strong operational and process orientation and cross-functional experience in brand, marketing, and commercial planning.
• Strong understanding of all drivers of business performance (including quantitative and qualitative data) to consistently optimize strategy and execution across partners.
• Ability to foster talent and develop new teams.

Industry

• Lifestyle/Streetwear
• Computer Games 
• Information Technology & Services 
• Computer Software
• Entertainment

City:

State:

Community / Marketing Title: Lifestyle Sr Manager, Brand and Franchise Growth

Company Profile:

Electronic Arts Inc. este o companie de divertisment interactiv, lider la nivel mondial. EA oferă jocuri, conținut și servicii online pentru console conectate la Internet, calculatoare personale, telefoane mobile și tablete.

EEOText: EA este un angajator care oferă oportunități egale. Toate deciziile de angajare sunt luate fără a ține seama de rasă, culoare, origine națională, descendență, sex, identitate sau exprimare de gen, orientare sexuală, vârstă, informații genetice, religie, dizabilități, stare medicală, sarcină, stare civilă, statut familial, statut de veteran sau orice altă caracteristică protejată de lege. De asemenea, acceptăm și candidaturi calificate din partea persoanelor cu cazier, în conformitate cu legislația aplicabilă. De asemenea, EA oferă locuri de muncă pentru persoanele cu handicap calificate, conform legislației aplicabile.

Days Open: 120

Can this position be remote?: 0

EEO Employer Verbiage:

EA este un angajator care oferă oportunități egale. Toate deciziile de angajare sunt luate fără a ține seama de rasă, culoare, origine națională, descendență, sex, identitate sau exprimare de gen, orientare sexuală, vârstă, informații genetice, religie, dizabilități, stare medicală, sarcină, stare civilă, statut familial sau statut de veteran. De asemenea, EA oferă locuri de muncă pentru persoanele cu handicap calificate, conform legislației aplicabile.