Senior Director, Global Brand Management and Marketing – Apex Legends Franchise

Requisition Number: 162733

Position Title: Senior Director, Global Brand Management

External Description:

Senior Director, Global Brand Management and Marketing – Apex Legends Franchise

We are Electronic Art’s Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

We are looking for a Senior Director of Global Brand Management and Marketing with a proven track record of building franchise growth strategies and world-class marketing teams in partnership with game developers to lead APEX Legends into a multi-platform entertainment property. Reporting to the VP of Global Brand Management for Respawn Entertainment, the Sr Director will be responsible for developing a long-term franchise strategy, building marketing initiatives around franchise growth pillars, partnering with product management and development teams on the game roadmap, and being the business leader on the franchise in partnership with studio and marketing executive teams.

 

Key Responsibilities:

• Drive the development and execution of franchise strategy and brand foundational work (positioning, brand pyramid, tone and personality) based on close partnership with product, analytics and insights Teams
• Establish plans and marketing strategies to support growth initiatives in transmedia, licensing, partnerships and esports
• Lead a multi-disciplinary brand marketing team and support their individual growth and craft expertise development
• Represent the franchise strategy and plans to senior marketing, studio and corporate executives to achieve buy-in and alignment across the organization
• Leverage insights and data into compelling and inspiring growth plans including positioning, multi-year product roadmaps, and USP briefs
• Lead CFX alignment and partnership with internal stakeholders across studios, publishing and other cross-functional teams.
• Drive best practice and functional expertise in analyzing data, including sales and in-game data, to identify opportunities and challenges, then create strategies and tactics to drive results.
• Drive best practice in conducting ongoing competitive marketing analysis to ensure consumer and market trends are informing key brand strategies

 

Qualifications

• Experience leading entertainment and/or gaming franchise growth through strategic roadmap and initiative planning
• Experience leading, building and managing brand marketing teams
• Expert in consumer brand management and how to apply to gaming and entertainment properties
• 10+ years of demonstrated career progression in roles of increasing responsibility with craft expertise in product development, brand management and consumer insights
• A balance mix of business acumen and creative horsepower to drive the right insight-inspired creative plans that inspires players to play and engage with the APEX Legends brand
• Strong analytical skills that leverages both qualitative and quantitative insights to drive brand growth strategies
• Strong collaboration skills across multiple disciplines across marketing, commercial, technology and game development
• Experience building marketing strategies and executing tactical plans
• Experience growing brands and franchises in global markets with experience entering and growing new markets/segments
• Expert critical thinker and business driver
• Passionate about gaming as a player, lifestyle and industry
• BS/BA degree, ideally in quantitative discipline. MS/MBA preferred.
• 10+ years of experience in brand management & marketing
• 5+ years of experience in gaming and/or entertainment

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Community / Marketing Title: Senior Director, Global Brand Management and Marketing – Apex Legends Franchise

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 56

Can this position be remote?:

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.