Senior User Acquisition Manager

Requisition Number: 161820

Position Title: Sr. Manager, Global Brand Management

External Description:

Senior User Acquisition Manager, Paid Social

Responsibilities

• Manage, coach, and motivate a team of media buyers to operate as an outstanding media buying operation
• Brainstorm and supply applicable insights on creatives and data for various games that lead to incremental advantages in media buying or product success
• Solve weekly, monthly and quarterly performance goals
• Nurture advertising partner relationships in order to strengthen EA’s standing within the partner’s development road map
• Desire to improve the growth marketing ecosystem with knowledge sharing, hypothesis testing, etc.
• Taking ownership of the entire user experience for top flight mobile games while juggling projects and campaigns across multiple titles/apps and partners

Requirements

• 5+ years of experience in mobile media buying / user acquisition / performance marketing
• Experience building user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV, etc)
• Curiosity and experience looking for, proposing, testing new advertising channels, partners, formats, etc.
• Experience working with team members at any level to reach goals
• BA/BS Degree in marketing/finance or equivalent Quantitative field
• Experience building relationships with third party media partners with an emphasis on Social networks (FB,Twitter, Instagram, Snapchat, TikTok)
• Experience working in a metric-driven role focused on Return on investment
• Passion/knowledge for video games
• Strong knowledge of Excel, SQL and Microsoft office / google applications
• Working knowledge and familiarity with coding languages like Python, HTML is a plus
• Comfortable managing multi million dollar budgets

This job is for you if

• You want to be apart of an elite data-driven mobile marketing unit
• You want to be apart of building cutting-edge technology to help us solve the mobile advertising landscape
• You want to fail fast and learn

You have an investor’s mindset and want to share your knowledge with others

City:

State:

Community / Marketing Title: Senior User Acquisition Manager

Company Profile:

Electronic Arts Inc. è un'azienda di software di intrattenimento interattivo leader globale. EA offre giochi, contenuti e servizi online per console collegate ad internet, personal computer, cellulari e tablet.

EEOText: EA promuove le pari opportunità. Qualsiasi decisione di impiego viene fatta senza discriminazione di razza, colore, nazionalità, origini, sesso, genere, identità o espressione di genere, orientamento sessuale, età, informazione genetica, religione, invalidità, condizione medica, gravidanza, stato civile, stato familiare, anzianità o qualsiasi altra caratteristica protetta dalla legge. Considereremo anche i candidati qualificati con fedina penale sporca, in virtù delle leggi applicabili. EA rende accessibile il posto di lavoro per gli individui diversamente abili, come indicato dalla legge.

Days Open: 76

Can this position be remote?:

EEO Employer Verbiage:

EA promuove le pari opportunità. Qualsiasi decisione di impiego viene fatta senza discriminazione di razza, colore, nazionalità, origini, sesso, genere, identità o espressione di genere, orientamento sessuale, età, informazione genetica, religione, invalidità, condizione medica, gravidanza, stato civile, stato familiare o anzianità. EA rende accessibile il posto di lavoro per gli individui diversamente abili, come indicato dalla legge.