Senior User Acquisition Manager

Requisition Number: 161820

Position Title: Sr. Manager, Global Brand Management

External Description:

Senior User Acquisition Manager, Paid Social

Responsibilities

• Manage, coach, and motivate a team of media buyers to operate as an outstanding media buying operation
• Brainstorm and supply applicable insights on creatives and data for various games that lead to incremental advantages in media buying or product success
• Solve weekly, monthly and quarterly performance goals
• Nurture advertising partner relationships in order to strengthen EA’s standing within the partner’s development road map
• Desire to improve the growth marketing ecosystem with knowledge sharing, hypothesis testing, etc.
• Taking ownership of the entire user experience for top flight mobile games while juggling projects and campaigns across multiple titles/apps and partners

Requirements

• 5+ years of experience in mobile media buying / user acquisition / performance marketing
• Experience building user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV, etc)
• Curiosity and experience looking for, proposing, testing new advertising channels, partners, formats, etc.
• Experience working with team members at any level to reach goals
• BA/BS Degree in marketing/finance or equivalent Quantitative field
• Experience building relationships with third party media partners with an emphasis on Social networks (FB,Twitter, Instagram, Snapchat, TikTok)
• Experience working in a metric-driven role focused on Return on investment
• Passion/knowledge for video games
• Strong knowledge of Excel, SQL and Microsoft office / google applications
• Working knowledge and familiarity with coding languages like Python, HTML is a plus
• Comfortable managing multi million dollar budgets

This job is for you if

• You want to be apart of an elite data-driven mobile marketing unit
• You want to be apart of building cutting-edge technology to help us solve the mobile advertising landscape
• You want to fail fast and learn

You have an investor’s mindset and want to share your knowledge with others

City:

State:

Community / Marketing Title: Senior User Acquisition Manager

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律，考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 76

Can this position be remote?:

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。