Manager, Brand Insights

Requisition Number: 161542

Position Title: Manager, Research

External Description:

The Manager, Brand Insights will join the Strategic Growth Insights team, reporting to the Director of Research. Strategic Growth Insights uses consumer insight to drive decision-making that impacts our brand, platforms, and subscriptions. Our group is part of the centralized Marketing & Commercial Insights, which is a team of 100 researchers, analysts and data experts who help design and improve EA's gaming experiences for the player.

As Manager, Brand Insights, you will design consumer insight projects focused on building/reinforcing relationships with players through the brand (i.e. how we show up), rather than focusing on the function our products/services provide.

In this role, you will:

1. Complete insights projects designed to help marketing and brand leaders develop brand-forward strategy
2. Use brand tracking to monitor EA's brands. Design projects that provide deeper insight to strengths, weaknesses and opportunities for our brands
3. Work with other consumer insights professionals, marketing analysts, brand marketers and strategists
4. Become the source of truth for consumer-led perspective on the EA brand

You'll need these skills or qualities:

1. Influential. You've worked with a variety of business partners and have experience driving change
2. Advocacy. You're accustomed to representing the voice of the consumer
3. Strategic. You have experience connecting several insight sources into a cohesive message for your stakeholders
4. Insights Master. You're experienced across multiple research techniques and methodologies, and have used non-traditional methodologies when the status quo wasn't enough
5. 5+ years of experience working as an insights professional in or with companies who have layers of brand equity

About Electronic Arts (EA)
Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.
We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers.

What's in it for you? Glad you asked!
We realize it takes world-class people to make world-class games, we offer competitive compensation packages and a culture that thrives off creativity and individuality.
We love to celebrate our great perks like comprehensive health and benefit packages, tuition reimbursement, 401k with company match, of course, free video games and more!

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Community / Marketing Title: Manager, Brand Insights

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律，考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 127

Can this position be remote?:

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。