Brand Manager, Maxis HD Live Services Lead, The Sims (Contract)

Requisition Number: 161408

Position Title: Contingent

External Description:

The Maxis Marketing team is looking for a dynamic, highly motivated Senior Brand Manager to shape the future of a world-renowned, interactive entertainment brand that has entertained hundreds of millions of people around the globe for more than twenty years.

This position reports to the Brand Director who is seeking a Senior Brand Manager with a passion to build strong brands, proven ability to drive product and live service marketing strategies, and enthusiasm for the interactive entertainment industry. The candidate will understand how to identify and apply consumer insights into brand and product development with emphasis on driving player engagement and satisfying player needs. The candidate will be responsible for creating successful brand and marketing strategies that maintain our lead positioning within the marketplace, strengthen player relationships, and enable business success for one of EA’s strongest Live Services.

The applicant will be a results oriented brand marketer with proven ability to influence cross-functional teams and understand EA’s tools and technology that can deliver products and campaigns for the Sims.  

Key Responsibilities

• Lead brand marketing and product development on key packs through cross functional leadership and insights based strategies.
• Develop content objectives and establish KPIs that communicate and measure brand and franchise performance for packs.
• Brief go to market campaign activations and see through execution. Responsible for reporting overall program performance.
• Work with cross functional teams to lead key engagement program for SIMS.
• Lead and define real time relevant marketing and engagement for players.
• Support creative teams in briefing and driving creative asset development/approvals of all key art and campaign content.

Skills / Core Competencies

• Ability to strategically identify marketing opportunities based on cultural, consumer, market, and industry trends.
• Experience with cross-functional leadership with consumer live services, web, games and technology development teams.
• Experience with developing innovative strategic brand marketing plans, marketing campaigns and development of brand marketing creative thru cross functional leadership.
• Understanding of complex / interactive product or experience, software experience or gaming. PC Gaming experience a plus.
• Familiarity with the asset development process, experience in managing creative agencies, writing impactful copy, and planning strategic asset plans that support product and key initiatives.
• Ability to lead teams in developing KPIs, tracking and developing strategies based on results.
• Ability to apply critical thinking and analysis to projects / workflow in addition to problems.
• Excellent, consistent verbal and written communication skills.
• Strong leadership & teamwork skills to ensure cooperative relationships across departments.
• 5+ years of marketing experience including acquisition, engagement, retention and monetization.
• Strong project, time management and communication skills.
• Solid understanding of Microsoft Office programs.
• A passion for understanding your consumer and creative brands a plus.

Minimum Qualifications / Requirements

• 5-10 years brand/product marketing experience, online gaming and/or online consumer businesses a big plus.
• Experience planning and executing online marketing campaigns including creative that works globally and across channels.
• Proven success leading & partnering with creative teams.
• Experience working in a matrixed, cross-functional organization.
• Excellent creative and strategic thinking.
• Marketing degree or equivalent combination of education and experience.

 

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Community / Marketing Title: Brand Manager, Maxis HD Live Services Lead, The Sims (Contract)

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 93

Can this position be remote?:

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.