SR DIRECTOR, MARKETING & COMMUNICATIONS STRATEGY

Requisition Number: 158022

Position Title: Sr Director, Digital Strategy

External Description:

SR DIRECTOR, MARKETING & COMMUNICATIONS STRATEGY

EA is looking for a Sr Director of Marketing & Communications Strategy to work across a portfolio of exciting games, ranging from Star Wars, Battlefield, Need for Speed and beyond. You will be naturally curious, an exceptional strategic thinker, a thoughtful mentor to a team of talented strategists, and a collaborative partner to key PARTNERS across Brand, Game Development, Activation and cross-functional teams.

 

THE TEAM

EA’s Marcom Strategy is the team responsible for defining the strategies that underpin our marketing campaigns. This global group of strategists, creative directors and copy writers define the steel threads that guide the campaign from inception to execution; including the strategic narrative, brand identity, creative platform and creative direction for our hero assets. We are equally analytical and creative, and relentlessly chase the next insight that will help us innovate.

KEY RESPONSIBILITIES

• Manages a global team of strategists
• Crafts the marketing campaign strategies for our games
• Interprets quant and qual insights from a variety of sources – Marcom Intelligence, Analytics, Consumer Insights – and implements those best practices and insights into our marketing strategies
• Proactively champions the strategies and work of the team to internal stakeholders up to C-suite
• Collaborates with our internal CDs, copy writers and external agencies to develop the creative platform for our games, along with the persona, tone and narrative
• Focuses not only on the ideation of the strategy, but also partners with the Activation and cross-functional teams to ensure quality and innovative execution of the strategy
• Key partner to our Brand and Studio/Game Development teams to ensure the marketing campaigns align to the brand guidelines and the product
• Responsible for establishing the KPIs to measure the performance of the campaign

REQUIREMENTS

• Experience: 12+ years in a strategy or planning role within a creative agency, gaming or entertainment industries
• A leader: experience leading a global team of direct and indirect reports and an inspiring leader across the organization
• A natural born storyteller: an innate understanding of narrative across everything from a presentation to a pithy end-line to a piece of content
• A proven creator: a rich CV of innovative activations and content across a variety of mediums
• Lives and breathes digital marketing: understands the role algorithms play, the nuances of consumer behavior in open/closed networks, and can visualize the consumer journey across channels
• Insights: innate ability to interpret and decipher quant and qual data and extract the insights that will unlock innovative marketing
• You’re a gamer. This is a must!

#LI-AH1

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Community / Marketing Title: SR DIRECTOR, MARKETING & COMMUNICATIONS STRATEGY

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

Days Open: 27

Can this position be remote?:

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。