Senior Brand Marketing Manager, Respawn

Requisition Number: 157567

Position Title: Senior Brand Manager

External Description:

ROLE: Senior Brand Manager, Respawn

Electronic Arts (EA) is looking for a dynamic, Sr. Brand Manager with achievement in brand strategy, product marketing, and live service marketing. At EA, you will join a team that is shaping the global presence and influence across exciting franchises.

The Sr. Brand Manager for Respawn sits within the Global Brand Management team and will lead launch and live services marketing strategies for EA’s award-winning studios. Reporting to the Brand Marketing Director at Respawn, you will create marketing and brand strategy for games across both Respawn and DICE LA. You have expertise in product marketing, digital marketing and brand strategy. You must excel at marrying science and creativity to delight customers and partners, working with cross-functional teams to build brands. You excel in a dynamic, creative environment and enjoys working collaboratively.

Key Responsibilities:

• Establish long-term brand vision, brand identity and creative direction that ensure consistency in messaging across all player touchpoints
• Collaborate with game teams to develop product and live services roadmap, building strategic plans around user acquisition, engagement and retention, and help meet the plans
• Work with teams in publishing, creative services, channel marketing, and sales to provide product branding, positioning, and audience insights
• Curate, sharing, and managing live services insights by which every cross-functional team who contributes to the end-to-end player journey builds their plans.
• Analyze performance data, including sales and in-game data, to identify opportunities and challenges, then create strategies to improve results.
• Manage relationships with your partners across studios, publishing and other teams ensuring agreement
• Partner with Consumer Insights team throughout the year to test merchandising, messaging, game features (and concepts), and improve player experiences based on those findings.
• Conducting ongoing product and competitive marketing analysis to ensure consumer and market trends are informing key brand strategies

Skills / Competencies:

• Deep experience in brand management, brand strategy, product marketing
• Project management and coordination across teams and external partners.
• Understand consumer live service
• Experience building marketing strategies and building tactical plans
• Experience taking a product or service from consumer insight, to ideation, to market
• Prior work with mobile technology, first party stores, and gaming industry data sources a plus

Qualifications:

• BA/BS degree
• MBA preferred
• Minimum 8 years working in marketing roles at top tier companies or consumer brands.

 

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State:

Community / Marketing Title: Senior Brand Marketing Manager, Respawn

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 230

Can this position be remote?:

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.