Senior Brand Marketing Manager, Respawn

Requisition Number: 157567

Position Title: Senior Brand Manager

External Description:

ROLE: Senior Brand Manager, Respawn

Electronic Arts (EA) is looking for a dynamic, Sr. Brand Manager with achievement in brand strategy, product marketing, and live service marketing. At EA, you will join a team that is shaping the global presence and influence across exciting franchises.

The Sr. Brand Manager for Respawn sits within the Global Brand Management team and will lead launch and live services marketing strategies for EA’s award-winning studios. Reporting to the Brand Marketing Director at Respawn, you will create marketing and brand strategy for games across both Respawn and DICE LA. You have expertise in product marketing, digital marketing and brand strategy. You must excel at marrying science and creativity to delight customers and partners, working with cross-functional teams to build brands. You excel in a dynamic, creative environment and enjoys working collaboratively.

Key Responsibilities:

• Establish long-term brand vision, brand identity and creative direction that ensure consistency in messaging across all player touchpoints
• Collaborate with game teams to develop product and live services roadmap, building strategic plans around user acquisition, engagement and retention, and help meet the plans
• Work with teams in publishing, creative services, channel marketing, and sales to provide product branding, positioning, and audience insights
• Curate, sharing, and managing live services insights by which every cross-functional team who contributes to the end-to-end player journey builds their plans.
• Analyze performance data, including sales and in-game data, to identify opportunities and challenges, then create strategies to improve results.
• Manage relationships with your partners across studios, publishing and other teams ensuring agreement
• Partner with Consumer Insights team throughout the year to test merchandising, messaging, game features (and concepts), and improve player experiences based on those findings.
• Conducting ongoing product and competitive marketing analysis to ensure consumer and market trends are informing key brand strategies

Skills / Competencies:

• Deep experience in brand management, brand strategy, product marketing
• Project management and coordination across teams and external partners.
• Understand consumer live service
• Experience building marketing strategies and building tactical plans
• Experience taking a product or service from consumer insight, to ideation, to market
• Prior work with mobile technology, first party stores, and gaming industry data sources a plus

Qualifications:

• BA/BS degree
• MBA preferred
• Minimum 8 years working in marketing roles at top tier companies or consumer brands.

 

City:

State:

Community / Marketing Title: Senior Brand Marketing Manager, Respawn

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

Days Open: 230

Can this position be remote?:

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。