Social Channel & Influencers Specialist - EA SPORTS Madden (Contractor)

Requisition Number: 156230

Position Title: Contingent

External Description:

The Social Channel & Influencers Specialist for EA SPORTS Madden will be integral to Global Communication and Community Engagement efforts to position the brand and product to new customer bases, elevate the brand’s perception, and tell the EA SPORTS Madden narrative through implementing social channel, creator and celebrity influencer based campaigns. This includes leading creative, production and relationships while working cross functionally with development, marketing communications and brand teams to execute campaigns; collaborating with an in-house team and external agencies; quantitative analysis of overall campaigns’ key KPIs and contribution to overall brand health; forecasting and planning campaign reach; as well as supporting the Marketing Communications team with any other special quantitative and qualitative projects that may arise. 

 

Focusing on verticals gaming, lifestyle, sports, art, music, fashion/style and pop culture, this leader will build strong, strategically viable relationships with the top celebrities and creators on the internet. Additionally, this leader will use their knowledge of social channel content creation to produce high performing social content and campaigns. The ideal leader has a passion for social channels, creators and celebrity influencers, as well as understands how to partner with them into brand and product campaigns that drive our advertising business, community engagement, and influencer content marketing programs on both owned and shared social channels. He/she will collaborate with external agencies tasked with building the business, social channel and relationship opportunities with for owned channels and most influential talent in the world.

 

General Qualifications:

• Experience leveraging insights and data to develop social channel and influencer content campaigns and ideas.
• Interest developing and executing social influencer campaigns in partnership with marketing and communications partners
• Experience with and knowledge of video and livestream platforms such as YouTube, Facebook, Instagram, Twitter, Twitch or other emerging social platforms
• Excited by creating unique and innovative ideas and executing with high-quality standards
• Depth of understanding of gaming, specifically first person shooter and Battle Royale games
• Detail-organized and can adhere to deadlines
• Constantly strive to find opportunities to improve processes
• Thrive in a dynamic, fast-paced, high-energy environment
• Want to have an impact and feel passionate about the work that you do
• Constantly looking to learn more
• Looking to lead a small but collaborative team where you can learn a ton while still having a strong voice

Responsibilities:

• Drive execution of compelling, forward-thinking social, creator and influencer marketing strategies and plans for Madden
• Consistently communicate trends, shifts, opportunities, and statuses with cross-functional teams and partners
• Develop and foster strong working relationships with internal teams (Development, Brand, Marketing Communications, Legal, Finance)
• Use tools and technology to improve social content performance and identify the most appropriate creators and celebrity influencers to meet campaign objectives and business challenges
• Negotiate directly with creators, celebrity influencers and their business managers and agents
• Oversee and manage consistent social, creator and influencer campaigns with internal/external partners 
• Participate in and lead cross-functional meetings, brainstorms, and planning sessions
• Develop comprehensive reporting to articulate social, creator and celebrity influencer campaign impact
• Collaborate with agency partners to oversee campaigns and ensure timely delivery of social, creator and celebrity influencer content, and campaign reports
• Identify opportunities to deliver compelling UGC and influencer campaigns on owned social media channels
• Execute annually, monthly and campaign specific social and influencer budgets & optimize spend based on business objectives

 

Required Skills/Experience:

• 2+ years in the digital space with proven experience delivering successful social, creator and influencer programs across channels
• BA or BS degree or Entrepreneurial street creds
• Agency experience in building influencer or social content led branded programs ideal
• Creative understanding of digital and social media marketing in addition to appropriate metrics of success
• Solid leadership skills with the ability to facilitate teamwork
• Strong communication skills; written, spoken, presentation, etc.
• Ability to problem solve and think critically
• Knowledge of the gaming industry, specifically first person shooter and Battle Royale games
• Desire to brainstorm and strategize initiatives based on campaign goals and business objectives
• Ability to stay highly organized and efficient in a fast-paced, rigorous work environment
• Intense interest in social media, creators and celebrity influencers
• Willingness to travel, if necessary, and attend off-site events

 

City:

State:

Community / Marketing Title: Social Channel & Influencers Specialist - EA SPORTS Madden (Contractor)

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律，考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 8

Can this position be remote?:

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。