Social Channel & Influencers Specialist - EA SPORTS Madden (Contractor)

Requisition Number: 156230

Position Title: Contingent

External Description:

The Social Channel & Influencers Specialist for EA SPORTS Madden will be integral to Global Communication and Community Engagement efforts to position the brand and product to new customer bases, elevate the brand’s perception, and tell the EA SPORTS Madden narrative through implementing social channel, creator and celebrity influencer based campaigns. This includes leading creative, production and relationships while working cross functionally with development, marketing communications and brand teams to execute campaigns; collaborating with an in-house team and external agencies; quantitative analysis of overall campaigns’ key KPIs and contribution to overall brand health; forecasting and planning campaign reach; as well as supporting the Marketing Communications team with any other special quantitative and qualitative projects that may arise. 

 

Focusing on verticals gaming, lifestyle, sports, art, music, fashion/style and pop culture, this leader will build strong, strategically viable relationships with the top celebrities and creators on the internet. Additionally, this leader will use their knowledge of social channel content creation to produce high performing social content and campaigns. The ideal leader has a passion for social channels, creators and celebrity influencers, as well as understands how to partner with them into brand and product campaigns that drive our advertising business, community engagement, and influencer content marketing programs on both owned and shared social channels. He/she will collaborate with external agencies tasked with building the business, social channel and relationship opportunities with for owned channels and most influential talent in the world.

 

General Qualifications:

• Experience leveraging insights and data to develop social channel and influencer content campaigns and ideas.
• Interest developing and executing social influencer campaigns in partnership with marketing and communications partners
• Experience with and knowledge of video and livestream platforms such as YouTube, Facebook, Instagram, Twitter, Twitch or other emerging social platforms
• Excited by creating unique and innovative ideas and executing with high-quality standards
• Depth of understanding of gaming, specifically first person shooter and Battle Royale games
• Detail-organized and can adhere to deadlines
• Constantly strive to find opportunities to improve processes
• Thrive in a dynamic, fast-paced, high-energy environment
• Want to have an impact and feel passionate about the work that you do
• Constantly looking to learn more
• Looking to lead a small but collaborative team where you can learn a ton while still having a strong voice

Responsibilities:

• Drive execution of compelling, forward-thinking social, creator and influencer marketing strategies and plans for Madden
• Consistently communicate trends, shifts, opportunities, and statuses with cross-functional teams and partners
• Develop and foster strong working relationships with internal teams (Development, Brand, Marketing Communications, Legal, Finance)
• Use tools and technology to improve social content performance and identify the most appropriate creators and celebrity influencers to meet campaign objectives and business challenges
• Negotiate directly with creators, celebrity influencers and their business managers and agents
• Oversee and manage consistent social, creator and influencer campaigns with internal/external partners 
• Participate in and lead cross-functional meetings, brainstorms, and planning sessions
• Develop comprehensive reporting to articulate social, creator and celebrity influencer campaign impact
• Collaborate with agency partners to oversee campaigns and ensure timely delivery of social, creator and celebrity influencer content, and campaign reports
• Identify opportunities to deliver compelling UGC and influencer campaigns on owned social media channels
• Execute annually, monthly and campaign specific social and influencer budgets & optimize spend based on business objectives

 

Required Skills/Experience:

• 2+ years in the digital space with proven experience delivering successful social, creator and influencer programs across channels
• BA or BS degree or Entrepreneurial street creds
• Agency experience in building influencer or social content led branded programs ideal
• Creative understanding of digital and social media marketing in addition to appropriate metrics of success
• Solid leadership skills with the ability to facilitate teamwork
• Strong communication skills; written, spoken, presentation, etc.
• Ability to problem solve and think critically
• Knowledge of the gaming industry, specifically first person shooter and Battle Royale games
• Desire to brainstorm and strategize initiatives based on campaign goals and business objectives
• Ability to stay highly organized and efficient in a fast-paced, rigorous work environment
• Intense interest in social media, creators and celebrity influencers
• Willingness to travel, if necessary, and attend off-site events

 

City:

State:

Community / Marketing Title: Social Channel & Influencers Specialist - EA SPORTS Madden (Contractor)

Company Profile:

Electronic Arts Inc. är ett globalt ledande mjukvaruföretag för interaktiv underhållning. EA levererar spel, innehåll och onlinetjänster för internetuppkopplade spelkonsoler, persondatorer, mobiltelefoner och surfplattor.

EEOText: EA är en arbetsgivare som är för likabehandlande. Alla anställningsbeslut görs utan hänsyn till ras, färg, ursprung, anor, kön, könsidentitet eller -uttryck, sexuell läggning, ålder, genetisk information, religion, funktionshinder, sjukdomstillstånd, graviditet, civilstånd, familjestatus, veteranstatus eller annan karakteristik som skyddas av lagen. Vi kommer också att överväga kvalificerade sökande med kriminalregister för anställning, i enlighet med gällande lag. EA gör också arbetsplatsen tillgänglig på det sätt som krävs för kvalificerade personer med funktionshinder, enligt gällande lagar.

Days Open: 8

Can this position be remote?:

EEO Employer Verbiage:

Om EA

På Electronic Arts är vårt mål att inspirera världen till att spela. Vi skapar fantastiska nya spelupplevelser för miljontals spelare världen över genom att sammanföra talangfulla människor som kombinerar kreativitet, innovation och passion. Vi vet att vår mångfald är vår styrka. Vi skapar en inkluderande kultur för våra anställda och ger dem möjligheter att lära sig nya saker och vägleda andra anställda så de kan utföra sitt livs viktigaste och mest givande arbete.

Vi sätter våra anställda i första rummet. Vi erbjuder omfattande förmånspaket med fokus på hälsa och välstånd för att möta dina behov och hjälpa dig få en bra balans mellan karriären och privatlivet. Vi erbjuder dynamiska och samarbetsinriktade arbetsmiljöer, möjlighet att samverka via våra resursgrupper och hjälp med ett balanserat liv genom betald ledighet, föräldraledighet, gratis spel och mycket mer!

Electronic Arts är en arbetsgivare med lika möjligheter. Alla anställningsbeslut görs utan hänsyn till ras, färg, ursprung, anor, kön, könsidentitet eller -uttryck, sexuell läggning, ålder, genetisk information, religion, funktionshinder, sjukdomstillstånd, graviditet, civilstånd, familjestatus, veteranstatus eller annan karakteristik som skyddas av lagen. Electronic Arts gör också arbetsplatsen tillgänglig på det sätt som krävs för kvalificerade personer med funktionshinder, enligt gällande lagar.