Advanced Analyst

Requisition Number: 155882

Position Title: Advanced Analyst

External Description:

Advanced Analyst

We are looking for a highly motivated and seasoned analyst to join the Marketing Analytics team in Bucharest as an Advanced Analyst. At EA, Advanced Analyst roles represent the step above Senior Analysts, i.e a manager level position for individual contributors. If you have a passion for problem solving, statistical analysis, data mining, and data visualization, combined with excellent business acumen and passion for games, then this might be just the right job for you.

Reporting into the Director of Marketing Analytics, you will be measuring and optimizing customer acquisition costs, analyzing large sets of acquisition, engagement, and monetization data, conducting experiments and building predictive models to identify the next growth opportunities for EA. You will be working with key people from the Marketing and Publishing organization to help them understand campaign performance across multiple channels and territories.

Ideal candidate:

The ideal Advanced Marketing Analyst is adept at both thinking strategically about difficult business problems and using cutting edge data analytics techniques. If you have a track record of liaising with business stakeholders, building cutting edge statistical models and translating complex quantitative data into actionable insights for both technical and non-technical audience all while having a strong passion for games, this role was custom built for you.

What you will do:

• Be a primary partner and consultant for the relationship with the Marketing and Publishing org
• Ensure requests are well understood, remove ambiguity and translate requirements into data and analysis requirements to ensure that our output will lead to an action or a decision
• Approach analyses with a structured, strategic thinking anchored in the stakeholders business needs and environment and devise a thought-through plan before starting the heavy lifting
• Design, build, maintain and evangelize cutting-edge player and marketing spend models, together with driving improvement in existing modelling methodologies, systems and processes
• Take the lead in proactively finding new opportunities to explore data to improve the consumer experience, improve the acquisition strategy, drive incremental revenue and/or reduce costs; lead or heavily influence the selection of methods, techniques and evaluation criteria for obtaining results
• Manage multiple internal and external projects involving complex data collection, analysis and application
• Develop and analyze experiments to increase acquisition, engagement, and monetization through alternative marketing channels and programs
• Work with key stakeholders to evaluate ROI for marketing strategies, campaigns and other initiatives
• Influence business decisions and marketing strategies through fact-based data-driven insights and analysis; be a key agent of change for EA product strategy and marketing optimization
• Act as go-to expert for quantitative methodology, implementation and application; provide assistance to other members of the group for them to understand requirements and guides the execution of the analysis

 

Skills and knowledge expected:

• Ability to see the main story and develop a compelling communications to executives
• Can influence experienced leaders to consider and act on recommendations
• Eager to dig into data and willing to do the work to extract the signal from the noise through advanced modelling techniques
• Flexible and adaptable while maintaining positive attitude
• Self-starter with passion, energy, enthusiasm to drive results and affect meaningful change
• Views challenges as opportunities; tenacious and focused
• A desire for continuous growth and eagerness to learn new methods and techniques
• Proven ability to work in a fast-paced environment, and to meet changing deadlines and priorities on multiple simultaneous projects
• Team player and self-starter with the ability to liaise with multiple teams and stakeholders
• Understanding of marketing channels, metrics and measurements a plus
• Passion for videogames is highly preferred 

Background and Technical skills

• MS/PhD in Mathematics, Statistics, Economics, Computer Science, and/or Engineering Sciences. MBA a plus. BA/BS level considered for outstanding candidates;
• Minimum 5 years of relevant hands on analytical experience, preferably in gaming, technology, retail or consulting
• Extensive knowledge and prior business application of quantitative methodologies such as regression modelling, decision trees, cluster analysis, factor analysis etc.

• Accomplished in use of R or other statistical programing environments to create high performance predictive models.
• Advanced SQL skills including extensive experience querying large, complex data sets

• Excellent knowledge of MS Excel including macros, pivot tables, lookups, solver etc.

• Familiarity with a data visualization software package such as R Shiny or Dundas a plus
• Solid understanding of physical and digital marketing and marketing channels a strong plus

 

City:

State:

Community / Marketing Title: Advanced Analyst

Company Profile:

Electronic Arts Inc. este o companie de divertisment interactiv, lider la nivel mondial. EA oferă jocuri, conținut și servicii online pentru console conectate la Internet, calculatoare personale, telefoane mobile și tablete.

EEOText: Despre EA Electronic Arts există pentru a inspira lumea să joace. Creăm noi experiențe extraordinare de joc pentru milioanele noastre de jucători de pretutindeni, reunind oameni talentați care combină creativitatea, inovația și pasiunea. Știm că puterea noastră constă în diversitatea oamenilor noștri. Ne integrăm angajații într-o cultură incluzivă și le oferim oportunități pentru învățare și conducere, care le permit să întreprindă cele mai remarcabile și pline de satisfacție activități ale carierei lor. Angajații noștri sunt în prim-plan. Oferim pachete de beneficii cuprinzătoare, cu accent pe sănătate și bunăstare, pentru a vă susține necesitățile și pentru a vă ajuta să găsiți un echilibru între carieră și viața personală. Oferim acces la medii de lucru dinamice și cooperante, posibilități de conectare și de a vă aduce aportul prin intermediul grupurilor noastre de resurse pentru angajați, precum și sprijin pentru o viață echilibrată, cu zile libere și concediu de maternitate și de paternitate plătite, plus jocuri video gratuite și multe altele! Electronic Arts este un angajator care aplică principiul egalității de șanse. Toate deciziile de angajare sunt luate fără a ține seama de rasă, culoare, origine națională, descendență, sex, identitate sau exprimare de gen, orientare sexuală, vârstă, informații genetice, religie, dizabilități, stare medicală, sarcină, stare civilă, statut familial, statut de veteran sau orice altă caracteristică protejată de lege. De asemenea, Electronic Arts oferă locuri de muncă pentru persoanele calificate cu dizabilități, conform legislației aplicabile.

Days Open: 73

Can this position be remote?:

EEO Employer Verbiage:

EA este un angajator care oferă oportunități egale. Toate deciziile de angajare sunt luate fără a ține seama de rasă, culoare, origine națională, descendență, sex, identitate sau exprimare de gen, orientare sexuală, vârstă, informații genetice, religie, dizabilități, stare medicală, sarcină, stare civilă, statut familial sau statut de veteran. De asemenea, EA oferă locuri de muncă pentru persoanele cu handicap calificate, conform legislației aplicabile.