Associate Brand Manager Co-op

Requisition Number: 152607

Position Title: Intern General

External Description:

EA’s Portfolio Brand Strategy team is responsible for driving portfolio-wide strategies to transform how EA builds blockbuster entertainment brands.  The MBA Intern will support a high-visibility, strategic area of our business: new game development and franchise innovation.  This leader will present perspectives on the dynamics that shape long-term franchise success and build the foundations on which EA can bring new brands to life.  The successful candidate will also identify IP opportunities and assess their potential to resonate with players and drive growth for our business.

 

Responsibilities

 

• Develop assessment framework and quantifiably evaluate IP opportunities (existing, new, licensed)
• Develop best-in-class approaches to bringing our new brands to market.
• Partner with brand leadership, studio executives, business development, and publishing teams to map IP opportunities to new games in concept.
• Analyze and monitor the industry landscape to develop best practices for scaling new brands.
• Arm franchise leaders with the perspectives required to successfully bring new IP to market.
• Create repeatable frameworks and processes around which the team can scale.
• Support the development of near- and long-range business cases.

 

 

Required Skills / Experience

 

• Currently enrolled in a MBA degree
• 4-5+ years relevant experience
• Background in brand innovation, portfolio development, or new IP development
• Critical thinking and experience developing data-driven insights
• Knowledge and/or experience of cultural trends within the media and entertainment industries
• Ability to work in a fast-paced environment and deal with ambiguity
• Passion for building brands
• Familiarity with or interest in video games

 

 

City:

State:

Community / Marketing Title: Associate Brand Manager Co-op

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 165

Can this position be remote?:

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.