Associate Brand Manager Co-op

Requisition Number: 152607

Position Title: Intern General

External Description:

EA’s Portfolio Brand Strategy team is responsible for driving portfolio-wide strategies to transform how EA builds blockbuster entertainment brands.  The MBA Intern will support a high-visibility, strategic area of our business: new game development and franchise innovation.  This leader will present perspectives on the dynamics that shape long-term franchise success and build the foundations on which EA can bring new brands to life.  The successful candidate will also identify IP opportunities and assess their potential to resonate with players and drive growth for our business.

 

Responsibilities

 

• Develop assessment framework and quantifiably evaluate IP opportunities (existing, new, licensed)
• Develop best-in-class approaches to bringing our new brands to market.
• Partner with brand leadership, studio executives, business development, and publishing teams to map IP opportunities to new games in concept.
• Analyze and monitor the industry landscape to develop best practices for scaling new brands.
• Arm franchise leaders with the perspectives required to successfully bring new IP to market.
• Create repeatable frameworks and processes around which the team can scale.
• Support the development of near- and long-range business cases.

 

 

Required Skills / Experience

 

• Currently enrolled in a MBA degree
• 4-5+ years relevant experience
• Background in brand innovation, portfolio development, or new IP development
• Critical thinking and experience developing data-driven insights
• Knowledge and/or experience of cultural trends within the media and entertainment industries
• Ability to work in a fast-paced environment and deal with ambiguity
• Passion for building brands
• Familiarity with or interest in video games

 

 

City:

State:

Community / Marketing Title: Associate Brand Manager Co-op

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 165

Can this position be remote?:

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。