Senior Manager Consumer Insights

Requisition Number: 151730

Position Title: Sr Manager, Research

External Description:

We are EA

We entertain millions of people across the globe with the most amazing and immersive interactive software in the industry. But making games is hard work. That’s why we employ the most creative, passionate people in the industry.

 

The Challenge Ahead:

EA is seeking a Senior Consumer Insights Manager to design and implement complex consumer research programs and provide ongoing insight-based guidance to game development studios, Marketing, Publishing and other teams throughout Electronic Arts. This role will be located in Geneva and will include direct and indirect management. This person will collaborate with all functions within EA including Game Studios, Marketing and Publishing with particular focus on these organizations in Europe, Asia and Latin America.

 

Reporting to the Director of Consumer Insights, this person will have demonstrated experience managing research professionals, advising strategic leaders in multiple functions and measurably improving business results through consumer insight.

 

What a Senior Consumer Insights Manager does at EA:

• Create long-range research and insight roadmap to address future business needs.
• Lead relevant and timely research projects that drive business outcomes in product development, marketing, and corporate strategy. Responsible for timelines, budgeting, risk assessment and mitigation strategy for projects.
• Work closely with other groups within EA Global Analytics and Insights, including Analytics, Data Science, and User Experience Research, to generate a unified perspective on our players’ behaviors and motivations.
• Contribute insight-based strategic guidance to drive EA’s growth into emerging markets, platforms and player motivations.
• Identify and implement process improvements or new methodologies to increase the efficiency and impact of Consumer Insights.
• Facilitate multi-level communications including workshops, written communication and 1-1 relationship building with brand & studio partners to drive adoption of research results.
• Manage research relationships with external vendors and internal partners across multiple time zones in Europe, Asia and North America.
• Develop direct and indirect reports’ research skillsets, business acumen and strategic understanding of EA’s business environment.

 

 

The next great EA Senior Consumer Insights Manager needs:

• Experience managing multi-phase research projects with cross-functional collaborators and ambiguous or challenging business needs; able to clearly articulate project objectives, determine roles and responsibilities, evaluate progress and make adjustments to the plan with agility.
• Frames highly complex analyses in the context of business drivers; delivers clear, actionable conclusions from a stakeholder’s perspective.
• Experience selecting and applying qualitative and quantitative research methodologies to solve real-world problems. Specific methodologies include segmentation, attitude and usage studies, exploratory, positioning and feature research.
• Encourages a growth mindset; actively cultivates experimentation, diverse perspectives and constructive reflection.
• Effective and respectful when working with colleagues in multiple offices, different time zones and with different native languages.
• Meticulous and detail-oriented. Ensures accuracy and polish in their own and their team’s work.
• Self-starter with passion, energy, enthusiasm to affect meaningful change.
• Able to travel up to 30% and able to respectfully relate to people from many different cultures, backgrounds, and skill sets.

 

The next great EA Senior Consumer Insights Manager also needs:

• Bachelor’s degree required, MBA /MS/PhD a preferred
• 8+ years’ experience in consumer insights or similar field including managing research professionals.
• English language proficiency required
• Exceptional facility and proven skillset for interpreting consumer research data
• Understanding of and experience with the following industries preferred:
  • Game design principles and knowledge of the gaming industry (strongly preferred)
  • Subscription-based and microtransaction-based digital content services
  • Entertainment and technology industries (particularly in relation to gaming)

 

What’s in it for you? Glad you asked!

• Competitive annual salary
• Annual bonus scheme
• Game & digital download credit
• Pension scheme
• Stock plans
• Travel subsidies
• Private medical, dental and life insurance
• 22 days of annual leave
• Excellent location in Central Geneva, 10 minutes from the train station

 

We thought you might also want to know more about our location:

http://careers.ea.com/our-locations/geneva

 

Take your career to the next level – apply today!            

 

Please apply with a cover letter and CV in English.

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Community / Marketing Title: Senior Manager Consumer Insights

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 68

Can this position be remote?:

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。