Global Media Strategist

Requisition Number: 150511

Position Title: Buying Lead

External Description:

In EA’s Media Team we thrive on creative thinking. It is what fuels us to create inspirational media experiences for our players around the world, ensuring they have meaningful engagement with our brands. But it’s not just about amazing the world, it is also about amazing your peers and yourself. Take risks, collaborate with brilliant minds and dare to dream big as we inspire the world to play.

To achieve this high level of work and collaboration, we only want to bring in the brightest talent to continue to create experiences that connect with millions of hearts and minds the world over. So, if you have a passion for understanding how human behavior and brands intersect, then this is the role for you.

The Role

Join us as a Global Media Strategist within the EA Media team where you will be responsible for working across a selection of premier EA titles. You will report to the Global Media Strategy Lead as part of the Global Media team based out of Redwood Shores California, working closely with talented counterparts in Media Teams in North America, Europe, LATAM and APAC.

To succeed in this role, you will have a rare mix of expertise in media, communication planning and media strategy in addition to creative thinking and analytical talents. Drawing on these skills you will ensure that we are focused on the motivations and needs of our players to help create compelling media experiences that matter.

You will partner with cross-functional global marketing teams to allow you to build comprehensive global media strategies, requiring you to have the ability to adapt to different cultures in both internal and external communication. You will also be tasked with influencing key stakeholders within EA, presenting the Media Team’s approach to strategy and planning, answering questions on cultural and media trends, providing on-going reporting and analysis of campaign performance and executing on business opportunities that you identify.

What You’ll Do:

• Global media strategy development – defining “who” we are trying to reach, “how” we plan on reaching them and “when” the right time is.
• Global guidance – provide territory planners with the strategic vision to guide and support the creation of relevant, localized media plans and tactics that align to a global strategy.
• Content development – working closely with creative and production teams to inform the development of the right content and creative assets for different audiences and platforms.
• Campaign measurement – Able to provide clear and relevant performance insights to our stakeholders; as well as the ability to analyze data and draw meaningful conclusions from various media metrics.
• Product Expertise – Able to identify the key elements of the product and brand that will matter most to players in order to develop compelling media campaigns
• Manage change – be a proponent of positive change and demonstrate the adaptability to deal with change and uncertainty in your day-to-day responsibilities.
• Manage relationships – maintain effective and collaborative relationships with a wide array of cross-functional partners including finance, campaign planning, creative/content strategy, territory planning, in-house and external activation (agency) partners, analytics, media infrastructure/operations, product marketing, game studios, etc.
• Communicate – capable of delivering clear and concise written/verbal communications to all levels of the organization, managing expectations of key business stakeholders and understanding the key elements that make EA media planning consistent and effective

 

You Should Have:

• Bachelor’s degree or higher
• 5+ years of experience in strategic / communications planning
• Excellent pro-active, collaborative communication skills (global/ cross-market preferred)
• Passion for solving intricate marketing challenges to support title growth
• Knowledge and understanding of building brands through marketing communications

 

What’s in it for you? 

We love to brag about our great perks like comprehensive health and benefit packages, tuition reimbursement, 401k with company match and, of course, free video games. And since we realize it takes world-class people to make world-class games, we offer competitive compensation packages and a culture that thrives off creativity and individuality. At EA, we live the “work hard/play hard” credo every day.

More about our location: https://www.ea.com/careers/careers-overview/redwood-shores

EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status or veteran status. We will also consider for employment qualified applicants with criminal records in accordance with applicable law.

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Community / Marketing Title: Global Media Strategist

Company Profile:

Electronic Arts Inc. è un'azienda di software di intrattenimento interattivo leader globale. EA offre giochi, contenuti e servizi online per console collegate ad internet, personal computer, cellulari e tablet.

EEOText: EA promuove le pari opportunità. Qualsiasi decisione di impiego viene fatta senza discriminazione di razza, colore, nazionalità, origini, sesso, genere, identità o espressione di genere, orientamento sessuale, età, informazione genetica, religione, invalidità, condizione medica, gravidanza, stato civile, stato familiare, anzianità o qualsiasi altra caratteristica protetta dalla legge. Considereremo anche i candidati qualificati con fedina penale sporca, in virtù delle leggi applicabili. EA rende accessibile il posto di lavoro per gli individui diversamente abili, come indicato dalla legge.

Days Open: 148

Can this position be remote?:

EEO Employer Verbiage:

EA promuove le pari opportunità. Qualsiasi decisione di impiego viene fatta senza discriminazione di razza, colore, nazionalità, origini, sesso, genere, identità o espressione di genere, orientamento sessuale, età, informazione genetica, religione, invalidità, condizione medica, gravidanza, stato civile, stato familiare o anzianità. EA rende accessibile il posto di lavoro per gli individui diversamente abili, come indicato dalla legge.