Intern, EA SPORTS FC Marketing Intern

Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together accomplished people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers.

Join us in driving the next revolution in games.

EA SPORTS Publishing Organisation 

We are the EA SPORTS Publishing Organisation. Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

EA SPORTS FC Franchise Marketing:

Join us as an Associate Manager, on the EA SPORTS FC Franchise Marketing team. The Franchise Marketing team partners with the a cross-functional set of partners; namely Studio, Strategy, and Commercial teams to:

• Develop and execute FC marketing strategy at a franchise level and activations on a FC premium level both in-game and via marketing campaigns globally.
• Lead the Reveal and Launch plans for EA SPORTS FC in addition to the subsequent live service that operates 365 days a year.
• Operate as a consistent cross-functional touchpoint, ensuring all teams are driving together towards a singular long-term vision. 
• Manage our cross-functional partners and external agency support, including but not limited to day-to-day communications, briefing, and activity tracking.

What you will work on:

• You will primarily work across Ultimate Team, Player Career, Manager Career and Clubs with a focus on the marketing materials relevant to those modes.
• You will focus on not only the initial strategic alignment (the brief which is inclusive of research/insight discovery) but also how those ideas develop and are then executed throughout the title. 
• You will work cross functionally to develop these experiences across a number of teams to ensure we meet the objectives. 
• You will work with internal teams to provide reporting and post mortem analyses on the in-game and out-of-game activations.
• You will also track status updates and the communication of risks/opportunities to the team.

Who you will work with:

You will be part of the central team (who are primarily based in Vancouver, Canada), but you will also closely partner with our global teams in the rest of Europe, North America and APAC, including teams such as Studio, Media, Creative, Franchise Strategy and Athlete Marketing among others.

What you bring

• Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement. 
• Adaptability: Embrace change and help others adjust.  Modify approach according to context; actively seek to become comfortable in a new environment or role. 
• Dependability: Take personal responsibility for the quality and timeliness of work and achieve results with little oversight, managing up whenever needed.
• Results Focus & Initiative: Focus on results and desired outcomes and how best to achieve them. Always be proactive!
• Attention to Detail: Diligently attend to details & pursue quality in completing tasks.
• Language: Excellent English verbal & written skills
• Passion: For Sport, Culture and Lifestyle