SENIOR LIFECYCLE PLANNER - BATTLEFIELD

Requisition Number: 186017

Position Title: Lifecycle Marketing Specialist

External Description:

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

Growth Planning 

Growth Planning delivers an audience-first approach to planning across channels and content to maximize growth and capitalize on data revealed opportunities. We have a focus on designing a cohesive ecosystem across audiences, channels, and content to deliver a frictionless fan experience. 

The Senior Lifecycle Planner - Battlefield will help develop plans across Email and In-Game channels for Battlefield fans around the world. You will report into the Senior Manager of Battlefield Lifecycle Marketing and work with the cross-functional teams to implement acquisition, engagement, and retention programs that provide value to players while driving meaningful impact to the business.

Responsibilities

• Collaborate as a member of the Battlefield Pod to determine content placement for players at critical moments in their personal progression
• Help manage the content calendar, content briefs, content forecasting, and content approval and proofing processes
• Develop strategies for reaching cohorts and player segments based on our goals
• Partner with teams to identify gaps in processes and to develop workflow enhancements
• Identify opportunities to improve tools
• Cultivate relationships with internal partners and team members
• Develop process documentation and best practices
• Follow content, social, and digital trends and best practices within and outside the gaming industry

Qualifications

• Multiple years of experience in CRM, lifecycle marketing, marketing data, or marketing technology fields
• Experience with digital advertising operations, including campaign programming and delivery

• Drive multiple projects and streams of work concurrently
• Expertise in quality control checks, in-depth troubleshooting
• Passionate about games, or game theory. And passionate about connecting players to entertainment that they will love
• Partner with other teams across Marketing
• Analytical skills
• Communicate with confidence to advocate for the role of lifecycle channels across the marketing organization

#LI-Hybrid, #LI-Onsite #FlexibleWork

US COMPENSATION AND BENEFITS

The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

BASE SALARY RANGES

• California (depending on location e.g. Los Angeles vs. Sacramento):
º $82,500 - $122,900 USD Annually

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to temporary full-time employees scheduled to work full time.

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Community / Marketing Title: SENIOR LIFECYCLE PLANNER - BATTLEFIELD

Company Profile:

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

EEOText:

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. 

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 4

Can this position be remote?: 0

EEO Employer Verbiage:

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. 

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.