Senior Director, Franchise Marketing, American Football

Requisition Number: 185476

Position Title: Senior Director, Global Brand Management

External Description:

The Sr Director of Franchise Marketing is a leadership role that drives portfolio-wide American Football go-to-market strategy across Madden NFL and College Football, including marketing strategy, creative briefing and campaign planning. You will sit within the Publishing Organization and report to the VP of Franchise Strategy & Marketing that leads the American Football portfolio within EA SPORTS.

Your role works in close collaboration with multiple teams across the Experience and Studio organization, including Franchise Strategy, Product Development, Commercial, Creative, Production, Communications, Growth Marketing and more; defining the strategic framework of our marketing campaigns, investment profile, signature initiatives and go-to-market governance. You will be accountable to sustainable player engagement, and revenue growth for  the American Football portfolio through attributable marketing strategies and connected KPIs.

As a Sr Director in the EA SPORTS Publishing team, you will manage a team of direct reports and lead portfolio-wide marketing efforts to greater innovation, speed and effectiveness. You will be expected to develop a high-performing team, institute frameworks and processes to improve marketing efficacy and impact, and represent business growth to executives within EA SPORTS.

What You’ll Do

• Establish integrated go-to-market principles and strategies that a) align to the annual and multi year business objectives on Madden NFL and College Football,  b) enable integrated marketing planning and response, and c) inspire breakthrough creative and player experiences connected to the brand(s).

• Define marketing budgets, in partnership with Finance and cross functional marketing leads, that connect to strategic opportunity and enable cross functional marketing teams to produce and execute go-to-market plans.

• Lead campaign planning and signature marketing initiatives with cross functional marketing partners, ensuring that COE plans connect back to key strategies.

• Establish marketing KPIs to ensure the campaign is measurable and accountable to marketing funnel performance and business objectives.

• Drive creative briefing to ensure Creative expressions in consumer-facing marketing connect to strategic imperatives and the motivations of our target audiences.

• Provide Go-To-Market governance for all marketing functions that enables prioritization and resource-allocation to drive impact.

• Develop a high-performing team of strategic marketers that serve as the spearhead to our go-to-market planning connected to the business and product briefs.

• Connect licensors, partners and agencies to high-quality results aligned to marketing objectives.

• Evolve marketing excellence, processes, tools, and technology to adapt and lead teams toward the future of EA SPORTS marketing and player experiences.

• Lead and inspire cross functional teams and EA SPORTS executives toward confidence in our approach and impact.

Requirements

• 10+ years of leadership experience in brand and product marketing, with a strong focus on global audience growth, retention, and engagement
• Deep sport, product and consumer expertise connected to the American Football brands
• Strategic marketing expertise in a global B2C capacity
• Ability to galvanize, collaborate and manage stakeholders,  licenses and/or external partners
• Team leadership of direct and indirect experts
• Experience driving business and team transformation
• Ability to manage multi million dollar marketing budgets to drive outcomes
• Experience bringing multi-channel content and creative campaigns to market
• Passion for sports, specifically motorsports preferred.  

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Community / Marketing Title: Senior Director, Franchise Marketing, American Football

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 24

Can this position be remote?: 0

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.