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EU Media Planning Lead, Games

Location: Guildford, UK

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Requisition Number: 184831

Position Title: Manager, Media Buying

External Description:

Contract: permanent

Working model: open to remote or hybrid, but must be based in the UK
 

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the centre of the broader entertainment ecosystem.

Growth Planning

Growth Planning delivers an audience-first approach to planning across channels and content to maximise growth and take advantage of data revealed opportunities. We are focussed on designing a cohesive ecosystem across audiences, channels, and content to deliver a smooth fan experience.

Within Growth Planning, the EU Media Lead, Games oversees the planning and activation of paid media across Europe for our EA Games franchises (Apex, Star Wars, Marvel, The Sims and others). You will be an important strategic partner to our Regional Marketing team ensuring we translate our global strategies into locally nuanced activations.

You will report into the Senior Manager, Core Games as a part of the Growth Planning team and manage 1 direct report.

Responsibilities:

  • You will translate the global media strategy into locally nuanced briefs to guide the media agency through the planning and activation process across Europe for FPS, Action/Adventure and Lifestyle titles.

  • Partnering with relevant teams, you will deliver broad, cross regional plans, bringing data, creativity and insight into detailed local recommendations that are aligned with global strategies.

  • You have oversight of your country media plans, ensuring purchase orders are opened, monthly budget estimates are provided to Finance, line by line plan details are created, and final campaign reports are created and shared.

  • You will collaborate with Production and Localisation teams on the development of media assets for the region by advising on needs, prioritisation, and best practise creative examples by channel and country.

  • Serve and maintain partnerships with regional media platforms, testing new capabilities and opportunities, staying up to date on evolving media landscape and best practices.

  • Regional Media Expert: Provide regional media expertise and franchise expertise including in-depth knowledge of our priorities at a regional level relevant to media and be able to share up/down and across the organisation and regional agency.

Qualifications:

  • Experience with paid media in the region with an understanding of the planning process, the role of digital and traditional channels, and full funnel KPIs.

  • Experience building relationships with senior partners in Marketing, Creative, and Analytics roles.

  • Interest in the evolving world of data, attribution and media testing.

  • Knowledge of global regulation, you have experience operating across multiple markets.

  • Experience presenting with confidence; experience advocating for the role of media across the marketing organisation.

  • Experience across short- and long-term measurement approaches, the strategic use of first-party data, and the next generation of attribution.

City:

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Community / Marketing Title: EU Media Planning Lead, Games

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。

Days Open: 69

Can this position be remote?: 1

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。

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