Performance Marketing Director - The Sims Mobile
여러 위치: Redwood City, CA, USA • Vancouver, BC, Canada • Seattle, WA, USA
Requisition Number: 184806
Position Title: Director, Global Brand Management
External Description:
Growth Marketing is at the forefront of digital marketing. Through advanced solutions, transformative processes, and an audience-first approach, Growth Marketing focuses on data-driven decision-making, process simplification, and driving increased output, productivity, engagement, and revenue.
The Sims Mobile Performance Marketing Director will work closely with the Sims Franchise Senior Leadership team to create a marketing strategy that delivers on product goals and partner with channel experts to execute performance driven campaigns. This role sets the targets for performance, delivers strategic leadership for Franchise performance marketing efforts and influences a broader cross-functional team in a fast-paced, global organization.
This role requires unique leadership skills that combine deep mobile product marketing expertise with User Acquisition, Creative, Ad Media, ASO, and Performance Measurement knowledge. This role combines strategy and execution. You will need to have a track record of accomplishing strong performance marketing results for successful mobile games.
Responsibilities:
- Analyze market, competitor and audience analysis and strategy development to create practical marketing plans based on market demands
- Manage Sims Franchise strategy for mobile working closely with studio and Franchise Marketing
- Drive Go to Market strategy for all Sims products on Mobile platforms
- Partner with Analytics to take performance results and translate into actionable recommendations to optimize marketing strategies for business performance
- Guide marketing strategy into channel marketing efforts across Research, UA, ASO, Creative, Platform, etc.
- Set targets across full funnel from upper funnel advertising to user acquisition campaigns
- Manage the global marketing budget, ensuring efficient resource allocation and achievement of scalable product growth with full ROAS measurement in place
- Lead the cross-functional team (including User Acquisition, Creative, Platform, ASO and other channels) to drive product awareness and interest, acquisition of new users, and re-engagement of lapsed players, achieving the products’ business targets.
- Embedded collaboration with product on roadmaps, testing/experimentation, while building the best-in-class practices across growth fields for The Sims Mobile and xplatform experiences.
Qualifications:
- Experience developing Go to Market (GTM) for a successful mobile game launch planning and execution for new mobile games
- 10+ years of experience as a leader in mobile performance marketing for successful mobile games
- Demonstrated success managing multi-million dollar, global top of funnel and performance marketing budgets with end to end funnel measurement
- Experience supporting development at all stages from new game concept to WWL and mature live services
- A track record of delivering consistent mobile campaign improvement for live mobile games with a global audience
- Experience in marketing mobile games to a diverse audience and audiences of various generations including Gen Alpha/Gen Z/Millennials
- Ability to analyze data, move fast, and experiment constantly to improve metrics
- Ability to collaborate with and influence others, often without direct authority while respectfully leading discussions in area of focus to drive business results
- Excellent verbal and written communication skills
- You enjoy working with diverse teams
- You have a passion for The Sims games
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Ceci ne s’applique pas au Québec.
COMPENSATION AND BENEFITS The base salary ranges listed below are for the defined geographic market pay zones in these locations. If you reside outside of these locations, a recruiter will advise on the range and benefits for your specific location. EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Pay offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs. BASE SALARY RANGES • California (depending on location e.g. Los Angeles vs. Sacramento): º $170,500 - $259,300 USD Annually • New York (depending on location e.g. Manhattan vs. Buffalo): º $167,300 - $259,300 USD Annually • Jersey City, NJ : º $202,600 - $259,300 USD Annually • Colorado (depending on location e.g. Denver vs. Colorado Springs): º $180,100 - $237,200 USD Annually • Washington (depending on location e.g. Seattle vs. Spokane): º $167,300 - $238,500 USD Annually • British Columbia (depending on location e.g. Vancouver vs. Victoria): º $151,800 - $208,900 CAN Annually Base salary is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. For British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity. |
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Community / Marketing Title: Performance Marketing Director - The Sims Mobile
Company Profile:
Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.
EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.
Days Open: 66
Can this position be remote?: 1
EEO Employer Verbiage:
EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.