Manager, Integrated Channel Intelligence

Requisition Number: 184214

Position Title: Manager, Media Buying

External Description:

Manager, Integrated Channel Intelligence - 12 Month Contract

The future of entertainment is interactive, and our Fan Intelligence team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

The Manager, Integrated Measurement will be a key lead within the Integrated Channel Intelligence team, which is part of EA's broader Consumer Experiences organization. As a collective, the Integrated Channel Intelligence team is responsible for the tech, data, measurement and insights necessary for Growth Channels to deliver against marketing goals and business outcomes. You will report into the Sr. Manager, Integrated Channel Intelligence

Responsibilities:

• You will manage of team of media analysts whose responsibilities include:
  • Translating media planning objectives into measurable and optimizable KPIs
  • Developing insights from performance metrics, brand-lift analyses and campaign performance reports
  • Advising on web-tagging and offline conversion tracking needs for measurement
  • Summarizing and contextualizing the above with business impact for the marketing organization
• You will collaborate across Fan Intelligence to tell the growth channel story as a component of broader campaign intelligence
• Leverage data to enrich in measurement and insights outputs (e.g. application of clean room analyses)
• Maintain and own roadmapping and a schedule of deliverables for the analyst team
• Set best practices on how to approach measurement initiatives with stakeholders
• Explore new tools, partners, and internal and external data sources for measurement opportunities
• Serve as media measurement and insights expert for Growth Planning & Franchise teams
• Bring attribution related expertise to inform production needs for EA internal measurement tools
• Provide close oversight on initiatives related to our largest franchises (ie EAFC)

Qualifications:

• 6+ years of experience within digital marketing required
• Minimum 2+ years managing a team with direct reports
• Experience at an agency or performance marketing brand is a plus
• Experience with both channel-agnostic (ie. Kantar) and partner/platform measurement partners
• Fluency in MS excel and the ability to manipulate pivot tables
• Experience creating powerpoint or Google slide presentations
• Ability to create and be accountable for project timelines

Skills:

• Deep understanding of measurement goals across upper, mid, and lower funnel marketing campaigns
• Familiar with clean rooms, attribution, and MTAs
• A performance mindset and passion for quantifying results
• A thought starter who can hit the ground running on implementing new processes
• Ability to turn complex data-derived insights into topline business implications
• A team player who is collaborative but who is also deeply knowledgeable in their area of expertise

City:

State:

Community / Marketing Title: Manager, Integrated Channel Intelligence

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 40

Can this position be remote?: 1

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。