Director, Product Marketing
위치: Redwood City, CA, USA
참고
Requisition Number: 183777
Position Title: Director, Global Brand Management
External Description:
Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most are our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.
EA Mobile has a diverse portfolio featuring original and licensed IP titles like FC Mobile, Star Wars Galaxy of Heroes, Design Home, Madden NFL Mobile, Plants vs. Zombies, The Sims, Golf Clash and more.
As the Director of Mobile Product Marketing, you will lead a team of diverse product marketers to develop the best go-to-market strategies and drive collaborative leadership to achieve business goals. In close partnership with EA Mobile game studios, as well as Growth leaders across User Acquisition, Marketing Creative, Market Research, Data Science, Communications and Platform Marketing, your marketing campaigns will increase player acquisition, retention, and engagement. You will report to the Sr. Director of Product Marketing.
Responsibilities include:
- Lead a team of mobile product marketers to own and deliver the marketing strategy for a group of mobile games and franchises. Align strategy with financial plans, product roadmaps and audience insights to launch new games and scale existing in-market titles
- Own Marketability validation and optimization for EA Mobile games from incubation to launch and throughout their lifecycle
- Build relationships with leaders across the organization including, User Acquisition, Marketing Creative, Data Science, Franchise Brand Marketing, Communications, Regional Marketing and Platform Marketing to meet a common goal
- Create data-driven marketing strategies to capture target audiences and increase market share
- Build “test-measure-learn” into all campaign strategies to connect activations to measurable results and goals
- Collaborate with Finance and studio to build financial models and business cases for marketing campaigns
- Develop a framework for omni-channel go to market campaigns that expand the reach of our products and live services
- Conduct market research of the mobile games market as well as for new and existing EA titles and apply these insights to Product Marketing’s strategies and campaigns
- Collaborate with studio to develop roadmaps that align with acquisition, engagement and audience growth strategies
Qualifications
- BA/BS degree
- 8+ years of experience developing marketing and go to market strategy for live service apps/products and managing marketing campaigns
- 5+ years leading a large, diverse and inclusive team of product marketers
- 5+ years collaborating with teams across product, marketing, brand, analytics and finance
- Ability to communicate at all levels of an organization including executive management
- Advanced proficiency in PowerPoint
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US COMPENSATION AND BENEFITS
The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location. EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs. BASE SALARY RANGES • California (depending on location e.g. Los Angeles vs. Sacramento): º $170,500 - $259,300 USD Annually • New York (depending on location e.g. Manhattan vs. Buffalo): º $167,300 - $259,300 USD Annually • Jersey City, NJ : º $202,600 - $259,300 USD Annually • Colorado (depending on location e.g. Denver vs. Colorado Springs): º $180,100 - $237,200 USD Annually • Washington (depending on location e.g. Seattle vs. Spokane): º $167,300 - $238,500 USD Annually Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. |
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Community / Marketing Title: Director, Product Marketing
Company Profile:
Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.
EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.
Days Open: 137
Can this position be remote?: 1
EEO Employer Verbiage:
EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.