Brand Marketing Manager, Apex

Requisition Number: 183771

Position Title: Campaign Lead I

External Description:

Contract: Permanent 

Location: GERMANY (or Cologne, optional)

Work Model: hybrid or remote, but must be based in GERMANY

Join the Respawn Brand Team as the Brand Marketing Manager (Germany) for Apex Legends

We are looking for a Brand Marketing Manager with mid-senior level experience in marketing, reporting to the Head of Apex Marketing (Europe).

You will be an essential member of the European marketing team building Apex Legends’ brand, leading and executing its creative go-to-market plans and omni-channel campaigns in Germany.

 

Responsibilities:

• Create regional integrated marketing plans across owned and partner channels within Germany that bring player acquisition and engagement
• Combine player, market/culture and product insights with our goals, to define marketing tactics and KPIs
• Expert in your local market, utilising data to develop campaigns and strategies unique to your region 
• Embody the voice of our player, their needs, motivations, and insights to assist and inform brand growth, product development and marketing strategies 
• Author campaign briefs and track campaign readiness by setting marketing indicators that improve player acquisition, engagement, retention and advocacy for the brand 
• Track and interpret campaign performance data and turn into actions
• Manage Germany’s marketing budget: Inform allocation of marketing budget in collaboration with Head of European Marketing, inform optimisation of investments throughout the year according to campaign and channel performance.
• Orchestrate local campaign execution as the partner for regional CFX teams and agencies

 

Experience:

• You have broad mid-senior level marketing experience in gaming or entertainment
• A thinker, you have analytics skills that translate into brand storytelling 
• A planner, fast learning and excelling with planning tools and software 
• Appetite for everything digital & social - experience developing campaigns and testing new growth platforms
• Mid-senior level experience leading and executing campaigns with agencies and internally
• Speak fluent German

 

About Respawn

Founded in 2010 by the original creators of the Call of Duty Franchise, Respawn was created with the philosophy that when talented people have creative freedom, they’ll make extraordinary games that achieve the unexpected. From our roots as an indie studio to joining the expansive roster of studios at Electronic Arts, this remains our guiding principle. We truly love what we do and want to share our passion with players worldwide. Join us for the opportunity to create groundbreaking games with some of the best developer talent in the industry.

 

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Community / Marketing Title: Brand Marketing Manager, Apex

Company Profile:

Nous sommes une équipe internationale de spécialistes de la création, de la narration, de la technologie, de la génération d’expériences, de l’innovation et bien plus encore. Nous pensons que nos équipes doivent être aussi diversifiées que nos communautés afin de créer des jeux et des expériences inoubliables. Chez Electronic Arts, la seule limite est votre imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 42

Can this position be remote?: 0

EEO Employer Verbiage:

À propos d'Electronic Arts

Toutes nos actions sont tendues vers le même objectif : transmettre l'envie de jouer. Au travers de nos jeux innovants, de nos services novateurs et de nos technologies de pointe, nous offrons des possibilités infinies à des millions de fans dans le monde entier.

 

Nous cherchons des personnes inclusives et collaboratives aux points de vue variés pour enrichir notre culture et nous stimuler. Grâce à notre programme d’avantages sociaux, nous adoptons une approche holistique centrée sur le bien-être physique, émotionnel, financier, professionnel et communautaire pour soutenir les membres de notre personnel à chaque chapitre de leur vie. Nous fournissons un ensemble complet d’avantages sociaux garantissant une vie équilibrée et offrant notamment des congés payés, des congés parentaux, des jeux gratuits et bien plus encore. Notre objectif est de fournir un environnement de travail sûr et bienveillant qui vous permet de vous épanouir sur le plan personnel comme sur le plan professionnel.

 

Electronic Arts souscrit au principe de l’égalité des chances. Nous prenons nos décisions en matière d’emploi sans distinction de race, de couleur, de pays d’origine, d’hérédité, de sexe, de genre, d’identité ou d’expression de genre, d’orientation sexuelle, d’âge, d’informations génétiques, de religion, de handicap, d’état de santé, de grossesse, de situation familiale, d’ancienneté ou de tout autre facteur protégé par la loi. Nous étudions également les candidatures des personnes qualifiées possédant un casier judiciaire, conformément à la loi en vigueur. Par ailleurs, EA aménage l’environnement de travail pour les personnes en situation de handicap, conformément à la loi en vigueur.