ASO Lead, EU

Requisition Number: 183332

Position Title: Senior Brand Manager

External Description:

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

ASO Lead EU

We are Electronic Arts’ Mobile Growth Team. Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.We foster an environment where our teams create the most amazing work of their career while inspiring the world to play. 

Reporting to Director of Business Management you will manage our ASO team, leading and shaping ASO strategy across the portfolio. In this role you will need to have a strong analytical and strategic mindset who can work collaboratively with game teams, product marketing, UA. You will be fully remote.

Responsibilities

• Reporting to Director of Business Management you will be responsible for leading and shaping ASO strategy across the portfolio 
• Partner with cross-functional stakeholders (eg. producers, product marketing, UA) to ensure ASO best practices and recommendation are implemented at all stages of development
• Develop an understanding of roadmaps and performance across the portfolio and  identify opportunities, and develop strategies for growth
• Ability to build growth models and install forecasts
• Keep up with the latest ASO and mobile marketing trends and bring in innovation, new knowledge, tools and platforms that further our ASO efforts
  
  

Requirements

• Education: BA / BS
• Senior level experience in marketing with a track record of improving conversion rates 
• Experience driving and executing ASO A/B testing strategy and metadata optimisations 
• Experience managing people
• A good understanding of the algorithms that power the App stores
• Experience working across multiple projects/products
• Experience working collaboratively with cross-functional teams and building relationships with partners
• Proactive attitude with excellent project management, organizational, and analytical skills
• Excellent communication and interpersonal skills to collaborate with cross-functional teams and build relationships with partners

City:

State:

Community / Marketing Title: ASO Lead, EU

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 43

Can this position be remote?: 0

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。