Consumer Insights Researcher

Requisition Number: 177966

Position Title: Researcher

External Description:

Our Marketing Team at large exists to tell the story of Electronic Arts and expand the positive power of play. This encompasses all our amazing games and experiences, including The Sims, Madden NFL, FIFA, Apex Legends, Battlefield 2042, and It Takes Two (Game of the Year, 2021). At the forefront of building meaningful relationships with our players around the world, we’re a multi-functional group motivated by social purpose and inclusive values. We develop the strategic vision of our products, run world class multi-channel campaigns, implement creative global engagement across all touch points, and make sure our brand is consistently awesome everywhere we show up.

 

We are looking for an experienced marketing researcher to join the Consumer Insights team, which sits within the global marketing organization and provides strategic, research-led insights that guide development and marketing for all EA titles. You will join a team that is constantly in pursuit of understanding our players - their motivations for playing games and how their behaviors change alongside the gaming market. You will report into the Consumer Insights Manager, partner with our studios, brand and marketing teams, and fellow researchers and analysts. You will research studies, analyze data and develop reports and presentations to influence important marketing and development decisions. The role can be based in either our Redwood City or Los Angeles offices with the option to work locally on a hybrid work model.

Responsibilities:

• Work together with other Analytics & Research teams to develop a 'voice of the player' that draws from other areas of expertise (e.g. data science, telemetry analytics, user experience, social listening)
• Help with all aspects of consumer research projects including research design, survey & discussion guide development, recruitment & data collection, analysis, and presenting results to internal partners
• Present research results and ensure that insights generated are synthesized and communicated across the organization
• Conduct ad hoc project analysis from marketing and development teams on areas such as market sizing, player demographics, genre trends and industry segment analysis
• Manage operations for internal projects, trackers, and tools, such as sample management, survey programming and data processing
• Coordinate project timelines, logistics, and finance with company partners and external vendors to ensure research quality
• Work both independently and as an important influential member of a team
• Handle varying priorities, navigate change, and view challenges as opportunities

Qualifications:

• Bachelor’s Degree or relevant experience
• 2+ years of relevant job experience in a research agency or company working in areas of consumer research or analytics
• Experience in data processing and statistical analysis (such as developing crosstabs, weighting and appending data)
• Experience using a market research survey platform (such as Qualtrics or Forsta)
• Experience summarizing complex data into insights
• Experience with quantitative and qualitative research
• Organized and adept at learning to work with a variety of tools and systems
• Interested in learning more about video games 

US COMPENSATION AND BENEFITS:

The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location. EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

BASE SALARY RANGES • California (depending on location e.g. Los Angeles vs. Sacramento):

$75,650 - $114,150 Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby (following 1 year of service), medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

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Community / Marketing Title: Consumer Insights Researcher

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 6

Can this position be remote?: 0

EEO Employer Verbiage:

About Electronic Arts

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.