Global Brand Marketing Manager

Requisition Number: 175524

Position Title: Brand Manager I

External Description:

We are looking for a Brand Manager with 5 years or more of experience in marketing, reporting to the Senior Global Brand Manager on the project. You will be an essential member of the crew building the game's brand experience and lead its creative go-to-market plans.

 

We are the EA Originals & Partners Brand Team

EA Partners is the division within Electronic Arts that seeks out the best and boldest talent from independent studios around the world and leads the industry into future ways to play.

We are the team that brought the breakout hits like Unravel, It Takes Two and Knockout City to market. We partner with incredible studios including Hazelight, Velan, Coldwood Interactive, Zoink Games and Silver Rain to help develop the marketing and commercial strategies for their games.

 

Key Responsibilities:

• You will support the Senior Global Brand Manager in bringing the brand foundations to life.
• You will co-develop the go-to-market strategy and multi-channel, global marketing execution for the project, helped by player, market and product insights.
• Inspire a cohesive and collaborative team of marketers with a shared purpose to achieve creative campaign tactics.
• Author campaign briefs and track campaign readiness by setting marketing Indicators that improve user acquisition, engagement, retention and evangelism.
• You will track and interpret campaign performance data and translate into actions.

 

Qualifications: 

• 5+ years of marketing experience in gaming or entertainment.
• A thinker, you have robust analytical skills that translate into strong brand storytelling.
• A planner, fast learning and excelling with planning tools & software
• A relationship-builder, you'll enjoy making connections with lots of different people and teams.
• A go-getter, willing to encourage people to achieve greatness.
• Experience and passion for video games

City:

State:

Community / Marketing Title: Global Brand Marketing Manager

Company Profile:

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

EEOText:

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 77

Can this position be remote?: 1

EEO Employer Verbiage:

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. 

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.