Marketing Specialist, Worldwide External Development

Requisition Number: 175148

Position Title: Marketing Specialist I

External Description:

Job Purpose: We are looking for individual to own and execute the marketing strategy for EA's External Development Summit (XDS) – the only global event aimed to promote external development for the video game industry. You will work with the Head of XDI Events and 3rd parties to implement marketing initiatives that create awareness for XDS (internal and external), and inspires both sponsorship and attendance for the event. You will also provide internal marketing support to the XDI team.

Reports To: Head of XDI Events, External Development Intelligence (XDI)

Location: EA Vancouver, BC, Canada (Hybrid)

Duration: 12-month engagement

You will:

• Develop the annual marketing and communications plan and strategy for the XDS franchise of events
• Oversee all social media platforms, ensuring regular content updates to promote XDS and its constituents
• Manage community partners, allowing for the successful cross-promotion of XDS in other marketing channels
• Development, management and execution of annual project marketing scope and critical path
• Do budget planning, creation, and management to meet fiscal targets
• Analyze marketing strategies to ensure project objectives are achieved
• Manage marketing campaign processes from end to end (conception and execution, to measurement)
• Full brand management of External Development Summit (XDS)
• Work with external partners on complex project deliverables with multiple interdependencies to achieve project goals
• Work with 3rd party development teams to maintain digital platforms, and managing these platforms
• Create content strategy and curation/deployment of content across channels
• Copywriting for website, newsletters, press releases, marketing collateral and general promotional materials
• Work with, and managing external partners to create marketing collateral (signage, swag, promotional flyers, sponsorship promotions, promotional videos, event photography, etc.)
• Manage online community
• Responsible for all press relations and media management
• Manage relationships with cross-promotional partners (local and international)
• Willingness to take on special projects (Eg. charitable partner initiatives, etc.)

Qualifications/Requirements:

• Minimum 5 years of experience executing marketing strategies
• Minimum 3 years of experience managing marketing initiatives for events
• Minimum Bachelors' degree from an accredited college or University
• Experience with traditional and emerging marketing channels
• Experience using content management tools (Eg. WordPress or other)
• Basic to intermediate experience using creative tools (Eg. Photoshop, InDesign, etc.)
• Flexibility to travel approximately 2-3 times annually
• Creative mind with an ability to generate new ideas and problem solve
• Demonstrated experience building internal partner and 3rd party relationships

Desirable:

• MBA or advanced marketing degree from a reputable university

City:

State:

Community / Marketing Title: Marketing Specialist, Worldwide External Development

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 44

Can this position be remote?: 0

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。